Case Study

Personal care brand experienced sales spike through promotions that connected products in the range

This oral care brand wanted to sell out a product to make space for the new one. We achieved that goal and boosted sales of a complementary product with one campaign.

Categories

  • Healthcare

325% Increase in on-pack redemption versus prior campaign

2 Number of products experiencing sales growth

Challenge

The client needed to sell out stock of a toothpaste to make way for a new product soon to launch.

Strategy

We saw an opportunity to achieve the goal and sales growth in another product pairing a promotion for toothpaste with a complementary discount on toothbrushes in the range.

Solution

Discounts for the toothpaste were distributed as physical and digital coupons. A second coupon for toothbrush discount was added to the toothpaste pack.

Result

The campaign achieved the initial aim and delivered the highest redemption rates for on-pack promotion for the client due to the relevance of the promotion.

Want to know more?

Please leave us your details below and one of our team will give you a call back for a no obligation chat.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This field is for validation purposes and should be left unchanged.