Background
As part of their “2chances2win” promotion for a VIP football experience, MARS awarded 20,000 free packs of various candies, including Mars, Revels, M&M’s, Minstrels, Maltesers, Twix, Ripple, Snickers, Starburst, and Skittles as runner-up prizes.
The campaign
MARS chose to distribute the 20,000 free packs efficiently by using savi’s print@home coupon solution. These coupons were emailed to winners, who could easily print them at home for redemption at participating stores throughout the UK for their preferred MARS chocolate brand.
41%
redemption rate
20,000
coupons distributed
A more savi solution
MARS effectively delivered branded, downloadable free product coupons to the winners via personalised email. These coupons, valued up to £1, featured built-in security measures from savi to prevent reproduction or duplication. The campaign achieved great success with high redemption rates. Utilising Savi’s coupon platform, MARS gained valuable data on coupon redemption locations and stores.
