Case Study
Leading chocolate brand engages hard-to-reach independent retailers
An international confectionary company challenged savi to help them maximise their reach across independents whilst remaining cost-effective.
>7k Independent retailers contacted
10x Increase in engagement in 6 months
Challenge
This client works with savi to ensure their brands are highly visible and correctly displayed in independent retailers across the country, without needing a huge field sales team.
Strategy
savi provides easy-to-follow guidance to storekeepers to self-implement merchandising. We also provide a simple mechanic for them to prove shelf visibility. Our operators validate adherence remotely and reward successful implementations and follow-up on others.
Solution
We send targeted mailers (postcards) to retailers not covered by field sales agents. These mailers include available discounts, guidance on stocking, with a link back to a webpage. Storekeepers ‘take a shelfie’ of the product correctly displayed in store and upload this online to qualify for their reward.
Result
We have scaled this activity to independents nationwide following an initial pilot . Over 7k retailers have been engaged with compliance increasing 10x from the pilot. This has become a key part of the independent trade strategy.
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