Driving Trial for new Coca-Cola flavours with savi Smart Rewards
Coca-Cola needed shoppers to actually try something new. Awareness alone doesn’t shift product off shelf, especially with a younger audience who scroll past the obvious ad.
Powering in-app game rewards for Pringles
Pringles came to us wanting to prove that their Poptopia platform could do more than just host content – they wanted to know if it could actually drive rate of sale
This was a test-and-learn pilot, so the brief was really about validation – can we take someone from an email, through a game, to a Tesco till, with minimal friction?
Game On: How Müller turned a mobile game into a Tesco sale
Launching Müller Corner Gingerbread in the November–December FMCG war zone meant competing for the same shelves, the same shoppers, and the same baskets as every other major brand. savi’s answer? Meet them on their phones — and make it fun. The Gingerbread Run turned a social media scroll into a browser-based game, a digital scratchcard, a mobile coupon, and an in-store redemption. No app. No friction. A 100% coupon claim rate, and a new blueprint for shopper engagement.
How Bertolli built trial for a new launch with savi mobile coupons
Bertolli, loved for bringing Mediterranean taste into homes for over 160 years, was entering the butter category with a new four-ingredient Spreadable Butter & Olive Oil. To support the launch, Bertolli needed a fast, low-risk way to build trial from day one.
Driving Goodfella’s winners back into store with instant mobile coupon rewards
Goodfellas came to savi and EMC3 wanting to incentivise family nights in during the winter period. Unbox pizza night with a Goodfella’s pizza and get a chance to win a tasty £1000 to spend in every box as well as mobile coupons for free pizzas and 1 of 10,000 vouchers for iTunes, Netflix, Amazon and Goodfella’s pizzas. This campaign was live for 3 months in the UK and the ROI. The campaign was printed on 7 million boxes in the UK and ROI that were available to purchase in all major supermarkets.
How Kerry Foods activated NPD across social, instore and OOH
SMUG’s offer was for a free 1ltr carton of SMUG Dairy –
a sweet deal for health-conscious shoppers during the ten-day campaign.
Achieving 67% mobile coupon redemption rates for sales of Love Corn
Background LOVE CORN is dedicated to making crunchy corn a beloved snack choice among consumers. As a brand on the rise, they aimed to achieve two key goals: boosting sales of their products at Tesco, a crucial retail partner, while also expanding their customer base through new subscriptions to their database. The campaign savi […]
Delivering print at home coupons for MARS
Background As part of their “2chances2win” promotion for a VIP football experience, MARS awarded 20,000 free packs of various candies, including Mars, Revels, M&M’s, Minstrels, Maltesers, Twix, Ripple, Snickers, Starburst, and Skittles as runner-up prizes. The campaign MARS chose to distribute the 20,000 free packs efficiently by using savi’s print@home coupon solution. These coupons were […]
Supporting Lipton’s customer resolution across Europe
Background When Lipton’s Teas and Infusions moved away from its previous owner, Unilever, it needed a smart way to resolve customer issues and complaints across Europe for all of its brands. How we help savi provides a comprehensive and effective solution for all of Lipton’s customer care agents to ensure customers are refunded, rewarded […]
Growing brand loyalty for Pravha beer
Background To grow on-trade brand awareness and sales Pravha decided to run a summer cashback campaign that encouraged consumers to ‘enjoy a Pravha on us’. Consumers were targeted via ads on Facebook, Instagram and advertorial content such as BBC Good Food and directed to a claim page where they could upload a receipt and claim […]