Achieving 67% mobile coupon redemption rates for sales of Love Corn
Background LOVE CORN is dedicated to making crunchy corn a beloved snack choice among consumers. As a brand on the rise, they aimed to achieve two key goals: boosting sales of their products at Tesco, a crucial retail partner, while also expanding their customer base through new subscriptions to their database. The campaign savi […]
Delivering print at home coupons for MARS
Background As part of their “2chances2win” promotion for a VIP football experience, MARS awarded 20,000 free packs of various candies, including Mars, Revels, M&M’s, Minstrels, Maltesers, Twix, Ripple, Snickers, Starburst, and Skittles as runner-up prizes. The campaign MARS chose to distribute the 20,000 free packs efficiently by using savi’s print@home coupon solution. These coupons were […]
Supporting Lipton’s customer resolution across Europe
Background When Lipton’s Teas and Infusions moved away from its previous owner, Unilever, it needed a smart way to resolve customer issues and complaints across Europe for all of its brands. How we help savi provides a comprehensive and effective solution for all of Lipton’s customer care agents to ensure customers are refunded, rewarded […]
Growing brand loyalty for Pravha beer
Background To grow on-trade brand awareness and sales Pravha decided to run a summer cashback campaign that encouraged consumers to ‘enjoy a Pravha on us’. Consumers were targeted via ads on Facebook, Instagram and advertorial content such as BBC Good Food and directed to a claim page where they could upload a receipt and claim […]
Powering Campari UK to drive sales in bars and doing good in the same transaction
challenge Campari UK wanted to create a post lockdown digital campaign to encourage trial of Aperol Spritz in bars across the UK. The aim was to attract brand attention, increase on-trade sales and promote the social responsibility angle by encouraging consumers to make a donation to the ‘Shaken Not Broken’ fund. The Fund was created […]
Generating valuable data with a prize promotion for Russian Standard Vodka
Background To increase sales and awareness for their vodka brand, Russian Standard devised an innovative prize draw that combined gamification with in-store promotion to win one of 100 Russian Mule Kits. The campaign Shoppers in Tesco stores could scan a QR code on POS that would link to a Russian Standard gamification site where they […]
Trialling mobile coupons for Pepsi Max
Background As part of a wider programme, PepsiCo ran a free trial offer in the convenience sector to encourage customers and retailers to adopt latest mobile technology. How we help A six week campaign across a number of Nisa stores was implemented alongside other FMCG items. 78% redemption rate 104% sales uplift A more savi […]