Trialling mobile coupons for Pepsi Max

Background

As part of a wider programme, PepsiCo ran a free trial offer in the convenience sector to encourage customers and retailers to adopt latest mobile technology.

How we help

A six week campaign across a number of Nisa stores was implemented alongside other FMCG items.

78%

redemption rate

104%

sales uplift

A more savi solution

As well as setting up the mobile coupon solution, savi supported PepsiCo with POS as well as training updates for store staff who were unfamiliar with the new technology. The trial was a success for Pepsi Max and saw higher than usual redemption rates and sales.

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