Background
To increase sales and awareness for their vodka brand, Russian Standard devised an innovative prize draw that combined gamification with in-store promotion to win one of 100 Russian Mule Kits.
The campaign
Shoppers in Tesco stores could scan a QR code on POS that would link to a Russian Standard gamification site where they would be invited to guess the ingredients for a vodka mule cocktail in order to win.
25,000
push notifications to Tesco customers
10,305
registrations
A more savi solution
savi worked with our gamification partners to provide a compelling entry mechanic and data capture landing page. The campaign was a resounding success resulting in more than 25,000 push notifications to consumers’ mobiles in Tesco stores. These received an astonishing click-through rate of over 91% to the landing page where 45% of visitors then registered their details. The final part of savi’s role was to provide prompt prize fulfilment to the 100 lucky winners.
