Generating valuable data with a prize promotion for Russian Standard Vodka

Food & Beverage
Russian Standard Competition


To increase sales and awareness for their vodka brand, Russian Standard devised an innovative prize draw that combined gamification with in-store promotion to win one of 100 Russian Mule Kits.

The campaign

Shoppers in Tesco stores could scan a QR code on POS that would link to a Russian Standard gamification site where they would be invited to guess the ingredients for a vodka mule cocktail in order to win.

push notifications to Tesco customers

A more savi solution

savi worked with our gamification partners to provide a compelling entry mechanic and data capture landing page. The campaign was a resounding success resulting in more than 25,000 push notifications to consumers’ mobiles in Tesco stores.  These received an astonishing click-through rate of over 91% to the landing page where 45% of visitors then registered their details. The final part of savi’s role was to provide prompt prize fulfilment to the 100 lucky winners.

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