Delivering summer savings: How savi’s digital promotions are transforming shopper value.
As summer winds down, we’re excited to highlight the powerful impact Savi is making in the digital promotions space. Our latest campaign data reveals just how Savi’s innovative tools are helping shoppers save millions across Europe, while brands harness these solutions to create exceptional value.
From cookies to coupons: Marketing in a privacy-first world.
Last month Google made the startling announcement that it would not be going ahead with plans to phase out third-party cookies after all, adding another twist to the ongoing data privacy debate. While this gives marketers more time to adapt, the writing is still on the wall—traditional methods of tracking users are on their way out and other major browsers like Safari and Firefox still block third-party cookies by default. So, how can marketers continue delivering personalised, effective campaigns while respecting people’s privacy?
Money-back guarantees – why standing behind your product is the right move.
Money-back guarantees have been a proven method for brands to attract and retain customers for centuries. As a marketing tool they are ideal for reassuring potential buyers as well as enhancing a brand’s reputation and credibility – but why? savi has been a leader in providing money-back guarantees for brands for three decades and explores their success.
Driving Value: How savi’s digital campaigns are saving Europe’s shoppers millions.
As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers.
The Grocer reports: “Morrisons rolls out digital coupon clearing platform with savi”.
Morrisons has rolled out a digital platform across its stores, allowing for real-time paper and mobile coupon validation and settlement.
Is your marketing leveraging this year’s major sports events?
With savi’s user-friendly suite of digital coupon and cashback solutions, whether you’re a sponsor or not, tapping into these opportunities is straightforward. Connect with our team today to explore how we can help your brand seize the moment at any sporting event.
The Grocer Gold Awards 2024 to be sponsored by savi again!
Shine a light on your team’s achievements by entering The Grocer Gold Awards for 2024. Once again, savi is proud to sponsor the biggest awards event in the grocery calendar and looks forward to honouring some of our clients, amongst the very best of UK FMCG and grocery at the iconic Royal Albert Hall awards ceremony in July.
savi in The Grocer: Why mobile coupons can power-up your next campaign.
The Grocer was curious about how our mobile coupons power up shopper marketing, so we shared some recent campaign successes to show how they can accomplish goals and boost activation effectively.
How to influence shopper behaviour: Ten top insider tips for your 2024 campaigns.
Today marks 8 weeks until New Year’s Day and the beginning of 2024. With thought of new marketing opportunities and campaigns boiling away we thought we’d ask consumer behaviour expert Phillip Adcock for a recap on how brands and retailers can ensure that they maximise their 2024 marketing activities.
Coca‑Cola Zero Sugar launches first-of-its-kind, interactive augmented reality giveaway campaign inviting fans to ‘#TakeATaste Now’ using savi’s mobile coupons!
The Coke Zero ‘#TakeATaste Now’ AR mobile coupon campaign is live across the UK and consumers will be able to interact via their mobile devices to download mobile coupons