Category: Brands|Mobile coupon|Mobile coupons|Promotions Platform|Retailers

New Series: Discover the Power of Actionable Promotions

Driving Value: How savi’s digital campaigns are saving shoppers millions

As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers across the UK, Germany, Italy, and Spain.

savi’s 2024 Highlights: A New Era in Promotions

Driving Value: How savi’s digital campaigns are saving shoppers millions

As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers across the UK, Germany, Italy, and Spain.

Boost Your Mobile Coupon Campaigns: Key Advice for 2025

Driving Value: How savi’s digital campaigns are saving shoppers millions

As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers across the UK, Germany, Italy, and Spain.

Latest savi shopper report data revealed

At savi, we’re always at the forefront of understanding consumer behaviour, helping brands and retailers stay connected and thrive. Our latest research dives deep into the changing landscape of consumer preferences, offering invaluable insights to drive smarter strategies in 2025 and beyond.

DOOH.com and savi UK Launch Joint Venture Product ‘Redeem’

Customer-redemption product uses Digital Out-of-Home (DOOH) screens to deliver dynamic content and mobile coupons directly to consumers

Unlocking the power of mobile coupons and DOOH: Top 10 insights from our webinar.

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Last week savi and DOOH.com held a joint webinar where we explored how mobile coupons and digital out-of-home (DOOH) advertising are revolutionising the way brands connect with shoppers. From groundbreaking campaign examples to innovative tools, here are the top 10 takeaways that showcase why this combination is a game-changer for marketers.

1. Mobile coupons dominate shopper preferences
   Mobile coupons remain the go-to promotional mechanic for consumers, with 68% willing to switch retailers if coupons aren’t available. This is particularly true for Gen Z shoppers, who love the immediacy and convenience of QR code-based offers.
2. Real-time tracking for smarter campaigns
   Unlike traditional print coupons, mobile coupons allow brands to track performance in real-time. Metrics like redemption time, location, and even store-level data provide actionable insights to refine strategies on the go.
3. Dynamic DOOH drives relevance
   DOOH advertising, powered by real-time data triggers such as weather and location, tailors ads to be more relevant and engaging. This dynamic approach boosts in-store sales by an average of 16%, making it a key tool for full-funnel marketing.
4. Integration for seamless journeys
   The Redeem platform connects DOOH with mobile coupons, guiding consumers from ad exposure to in-store redemption effortlessly. This integration creates a seamless path to purchase, amplifying the effectiveness of both channels.
5. Case studies prove the impact
   Campaigns like Coca-Cola’s “Take a Taste” demonstrate the power of this approach. The campaign achieved a 68% redemption rate, increased brand consideration by 53%, and showcased how innovative tech and creative execution can drive stellar results.
6. Enhanced Security Features
   Mobile coupons now come with robust security measures like dynamic barcodes, countdown timers, and screen-grab prevention, ensuring trust and mitigating fraudulent use.
7. Adapting to modern consumer behaviour
   Gen Z shoppers have embraced mobile-first behaviours, preferring QR code offers integrated with DOOH. This reflects the growing need for campaigns that meet consumers where they are—on their phones.
8. Earned media magnifies reach
   Interactive and innovative campaigns don’t just drive consumer action—they also generate buzz. For instance, Coca-Cola’s campaign earned coverage from 38 media outlets, significantly amplifying its reach.
9. Tailored campaign options for any budget
   Redeem offers scalable solutions, from large DOOH activations to social influencer-led campaigns for smaller brands. This flexibility allows brands to achieve big results even with limited resources.
10. Continuous innovation for better results
    Features like “tap to activate” and colour-coded expiration timers showcase how ongoing innovation is improving the shopper experience and increasing redemption rates. This commitment to development ensures campaigns stay ahead of the curve.

Conclusion
The fusion of mobile coupons and DOOH is transforming the marketing landscape, offering brands an opportunity to engage consumers in meaningful, measurable ways. Whether you’re a global powerhouse or a challenger brand, the insights from this webinar highlight how you can harness these tools to drive results.

Interested in exploring how these solutions could work for your next campaign? Want to watch a recording of the webinar or get a copy of the slide presentation? Get in touch with our team today!

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New Feature Launch: Control Your Campaign Traffic & Budget with Deal Site Blocking!

Digital Out-of-Home (DOOH) advertising has become a driving force in the marketing world, offering brands a unique way to capture attention in high-traffic, real-world environments. But what lies ahead for this dynamic medium? As we look to the future, three major trends stand out: enhanced interactivity, seamless integration with mobile coupons, and data-driven targeting.

The Future of Digital Out-of-Home: What’s next for brands and advertisers?

Digital Out-of-Home (DOOH) advertising has become a driving force in the marketing world, offering brands a unique way to capture attention in high-traffic, real-world environments. But what lies ahead for this dynamic medium? As we look to the future, three major trends stand out: enhanced interactivity, seamless integration with mobile coupons, and data-driven targeting.

Discover what we learned at last week’s Retail Media Summit 2024!

Last week, industry leaders, brands, and innovators came together at the stunning Battersea Arts Centre for SMG and Path to Purchase Institute’s highly anticipated Retail Media Summit 2024. Now in its second year, the event was bigger and bolder, packed with insights, bold predictions, and thought-provoking debates that explored the rapidly evolving retail media landscape.

How our new ‘Tap to Activate’ feature is driving even more redemptions.

We’re excited to announce the launch of our new Tap to Activate feature for mobile coupons, now available across Europe. This innovative tool is designed to enhance your mobile promotional campaigns by integrating seamlessly across multiple channels.