Discover Groundbreaking Consumer Insights: Latest savi Data Revealed
At savi, we’re always at the forefront of understanding consumer behaviour, helping brands and retailers stay connected and thrive. We recently ran a survey with OnePoll asking 2,000 UK shoppers about their opinions on shopping. The full report dives deep into the changing landscape of consumer preferences, offering invaluable insights to drive smarter strategies in 2025 and beyond.
Key Findings from the Report
- Preference for Personalised Offers: 78% of consumers stated that personalised promotions significantly influence their purchase decisions. Retailers who tailor their offers see up to a 25% increase in conversion rates.
- Loyalty and Repeat Purchases: A staggering 65% of shoppers prioritise loyalty programs with tangible rewards like cashback or discounts. Engaging with these consumers through repeat purchase incentives increases brand loyalty by 40%.
- Digital-First Engagement: The shift to digital shopping continues, with 85% of respondents preferring apps or websites for discovering promotions. Brands investing in omnichannel strategies gain a competitive edge, seeing a 30% rise in customer retention.
- Rising Demand for Sustainable Brands: Consumers are more eco-conscious than ever, with 62% actively seeking promotions from brands that prioritise sustainability. Incorporating green initiatives into campaigns boosts customer engagement significantly.
Download the Full Report: Now you’ve read the summary download our comprehensive report for detailed data, actionable recommendations, and industry trends to help you stay ahead in a competitive market.
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