What we learned from the IPM about HFSS: what’s banned, what still works and the first ASA rulings.
BOGOFs are gone. Paid social is off-limits. McCain and Iceland have already had complaints upheld. So is there anything left for food and drink brands to promote with?
“The answer that I’m happy to give you is absolutely not,” says Samuel Winterbourne, Regulatory Affairs Executive at the Institute of Promotional Marketing (IPM). “It just means that we need to be more thoughtful about the way we build campaigns.”