We’re excited to announce the launch of our new Tap to Activate feature for mobile coupons, now available across Europe. This innovative tool is designed to enhance your mobile promotional campaigns by integrating seamlessly across multiple channels.

The challenge:

Recent insights from consumer surveys revealed a significant opportunity for improving the mobile coupon user experience. Consumers often struggled with understanding how coupons work, which led to many coupons being activated but expiring unused. The primary issue was that users frequently overlooked the usage rules associated with the coupons, leading to missed opportunities for redemption.

The solution:

Our Tap to Activate feature addresses these challenges by incorporating an additional step in the coupon activation process. This step presents users with clear and customizable coupon usage rules right before activation. By making the rules more visible, we ensure consumers are well-informed about the coupon’s terms and conditions, thereby reducing the chances of premature activation and increasing overall engagement.

Key Benefits:

• Enhanced User Understanding: Consumers receive detailed information about how and when to use their coupons, leading to more thoughtful activations and increased redemption rates.
• Customizable Instructions: Brands can tailor the usage instructions to fit their specific promotional needs, ensuring that the information is relevant and helpful.
• Increased Engagement: By providing clear rules before activation, consumers are more likely to engage with the coupon and redeem it within the specified time frame.

How It Works:

The Tap to Activate feature offers a user-friendly interface designed to optimize the coupon activation experience:

1. Initiate Activation: Consumers begin the activation process by tapping the button on the coupon.
2. View Coupon Details: A pop-up displays the coupon’s information and usage instructions. These details are fully customizable to reflect the brand’s promotional strategy. Consumers can choose to activate the coupon immediately or close the popup to activate it at a later time.
3. Real-Time Redemption Timer: Once activated, the coupon displays a rolling timer indicating the remaining time for redemption. The timer color-codes the urgency:
   • Green: First 27 minutes of the redemption period.
   • Amber: Last 3 minutes before expiration.
   • Red: Final minute or less before the coupon expires.
4. Expiration Management: If the coupon is not redeemed before the timer expires, it is marked as expired and cannot be used.

The user flow:

Additional Features:

• Multi-Format Access: Coupons can be accessed directly from the browser, downloaded as a PDF, or added to Apple/Google Wallet for convenience.
• Analytics Integration: Track activation and redemption metrics through integrated analytics tools to measure campaign effectiveness and optimize future promotions.

To learn more about how savi’s Tap to Activate feature can elevate your promotional efforts or to explore other products designed to maximize your brand’s impact, get in touch here.