In today’s fast-paced world of digital promotions, brands aim to reach the right consumers with targeted campaigns, driving loyalty and ensuring that budgets go further. With this goal in mind, we’ve introduced Deal Site Blocking, a feature that gives brands more control over who accesses their campaign landing pages and how they engage.
What is Deal Site Blocking?
Deal sites are external websites that gather deals and share links to various brand campaigns, making it easy for deal-hunters to find offers all in one place. While these sites offer convenience for users, they can impact brands’ campaign success in a few ways:
High Traffic Surge: Deal sites bring a high volume of traffic over short periods, which can cause campaign budgets to be depleted faster than planned, limiting the overall reach and duration of the offer.
Data Gaps in Analytics: When consumers access campaigns via third-party referral links, they are not part of the carefully tracked data gathered from client-preferred access points. This skews the analytics, making it challenging for brands to understand their core audience’s engagement.
With the Deal Site Blocking feature, brands can prevent access from these external sites, ensuring that campaign entry is strictly through channels they’ve selected and optimised.
Key Benefits of Deal Site Blocking
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Protect Campaign Budgets
Campaign budgets are carefully allocated to sustain engagement and conversions over time. With Deal Site Blocking, brands can avoid excessive traffic from referral sites that may quickly exhaust campaign funds, ensuring that the campaign reaches more targeted audiences and lasts as planned.
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Improve Campaign Insights and Analytics
When users access campaigns through referral sites, they often fall outside the intended tracking parameters, leaving gaps in data collection. By blocking these sites, brands gain clearer insights into customer behavior, as data will reflect only those who accessed the campaign through official, designated channels.
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Support Custom Access Points
Brands often set up specific entry points to cater to distinct audiences or encourage targeted engagement. The Deal Site Blocking feature ensures these custom access points remain exclusive, helping brands maintain control over who participates in the campaign and how they interact with it.
How it Works
When setting up a campaign on savi, brands can activate the Deal Site Blocking feature directly within the campaign builder. Once enabled, this feature blocks traffic from external referral sites, ensuring consumers access the campaign only through authorised channels provided by the brand. The feature is fully customisable, allowing clients to modify or remove blocked sites as campaign needs evolve.
Why Use Deal Site Blocking?
This feature is especially valuable for campaigns that require tightly controlled audience access and budget allocation. For example, during limited-time offers, deal sites can rapidly draw in deal-seekers from various channels, quickly maxing out campaign budgets and leaving brands without a clear picture of user engagement. By blocking these sites, brands can prioritise official access points and gain reliable data to measure campaign success accurately.
Maximise Campaign Control Today
With Deal Site Blocking, brands can maintain control of their budget, protect targeted access points, and achieve a clearer view of user engagement and behavior. This feature adds a new layer of precision to campaign management, aligning with brand strategies to foster sustainable engagement and maximise campaign impact.
Ready to get started? Reach out to learn more about how Deal Site Blocking can help you optimise your next campaign.
