Driving Value: How savi’s digital campaigns are saving Europe’s shoppers millions.

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Driving Value: How savi’s digital campaigns are saving Europe’s shoppers millions.

As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers.

Last month (May 2024), we notably helped brands generate 5,877 digital offers across more than 25,000 unique products. These offers received well over 500,000 claims and redemptions, marking a remarkable 95% increase year on year.

This surge reflects a growing demand for better value among shoppers; our consumer research carried out earlier this year of 2,000 UK shoppers revealed that 69% of shoppers are actively seeking offers.

Most impressively, savi’s initiatives helped shoppers save a total of €1.7 million last month, a substantial 64% increase compared to the previous year. Our most significant growth area was mobile coupons, with redemptions soaring by an astonishing 135% year-over-year, resulting in total savings of €1 million. This aligns with our research indicating growing trends in mobile coupon usage, particularly amongst younger shoppers.

Contact us to find out how savi’s mobile coupons and digital solutions can support both your shoppers and your objectives, or join us next month at savi’s exclusive Coupon Academy to learn more about coupons and consumer behaviour.

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