In this innovative campaign savi enabled Coca-Cola Zero Sugar to give fans a chance to #TakeATaste by redeeming a mobile coupon at their local Tesco and convenience stores.
Today, Coca‑Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca‑Cola Zero Sugar.
This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca‑Cola.
For the first time consumers will be able to change the 3D anamorphic creative on any screen in real time using their mobile device. People can scan the QR code on the OOH screens to grab a digital bottle of Coca‑Cola Zero Sugar on their mobile device powered by the DOOH.com ‘Connect’ platform, before receiving a digital voucher to claim a real 500ml bottle, including its Cherry variant, in Tesco stores. Those who have redeemed will also earn gamers points on the official Coca‑Cola app, allowing them to enter into some of Coca‑Cola largest giveaways.
The ‘#TakeATaste Now’ campaign is live today across the UK including on London’s largest OOH Screens – Piccadilly Lights – which will be the first-time consumers will be able to interact with the screens via their mobile devices. It will run until 15th October.
“The campaign builds on our ‘Best Coke Ever?’ platform which is designed to trial among those who refuse to compromise on taste in choosing zero calories. By using interactivity and gamification, this is a fun and digital-first approach to sampling whilst living and breathing our Real Magic philosophy” says Laura Moon, Senior Brand Manager for Coca‑Cola Zero Sugar.
The playful, interactive OOH campaign is supported by influencer partnerships across Instagram to drive awareness and participation through entertainment-led content and sharing game hacks with their follower base.
The #TakeaTaste Now campaign will roll out across over 850 formats, including digital 6-sheets, M-Visions and Transvisions. It will be live in major cities in the UK, across the following sites: London, Birmingham, Manchester, Leeds, Nottingham, Glasgow, Lakeside, Bluewater, Newcastle, Cardiff, Stoke-on-Trent, Bristol, Liverpool.