The science of coupons and why we love them so much
With more than 50 years in the industry, savi is synonymous with coupons, processing millions of pounds worth of coupon sales every year. We decided to take a closer at what makes coupons so popular and asked leading commercial psychologist, Phillip Adcock, to explain their powerful effect on shopper behaviour.
Why coupons should be a part of your strategy
Savi’s recent consumer research confirmed that coupons are essential to consumers as the rising cost of living has spawned a nation of savvy shoppers eager to save money. Nearly a third of the 2,000 UK shoppers we surveyed in November said that coupons are most likely to influence their shopping behaviour, ahead of loyalty points, discount codes, or ‘buy one get one free’ style promotions, but what makes coupons a tactic that brands can no longer afford to disregard?
25% of shoppers want compensation by coupon: How to optimise your complaint resolution
We recently polled 2,000 UK grocery shoppers and found out that a quarter expect to receive coupons as compensation for any problems. We also discovered that most shoppers prefer coupons over other promotions such as discount codes, multibuys, or loyalty points. What we learned is that compensating customers with coupons is by far the best remedy for their complaints.
Help your customers get ahead with their January resolutions
Research has shown that 95% of New Year’s resolutions are fitness-related and that 43% of people expect to give up on them after just one month. January is a time when we might be rich in intention but cash-poor after the festive period, so how can brands and retailers help customers to stick to their goals?
Coupons are saving Christmas say a third of shoppers
Savi also discovered that of the 2,000 UK adults polled in early November, half are now spending more compared with last year. This comes as no surprise since the Office for National Statistics announced prices are up 11.1% in a year last week. In a bid to find ways to cut back, a third of […]
Create cut-through, value and shopper loyalty using cashback
Paul Bainsford, the IPA’s Director General said “As the cost-of-living crisis really takes hold, consumers are continuing to look to brands to keep their pricing fair. While stretched themselves, brands must ensure they assess their pricing and subsequent marketing strategies accordingly…” Key insights from the poll, which asked 2,000 adults what they would most […]
Smart Coupons – Mobile and More
In Italy we have launched a network of connected retailers where consumers can visit the website of the retailer to discover promotions from brands and clip them to their retailer loyalty card for paperless redemption. In the first 6 months 53 FMCG manufacturers published 163 promotions, with a total potential saving of Eur450k based on […]
The End Of The Road For Third-Party Cookies
FMCG brands are already at a disadvantage in the data marketing stakes. With their consumer relationships entirely intermediated by retailers, whether online or in store, opportunities to build first party data sets have always been limited. So they’ve relied heavily on third party data for tracking and analysing consumer behaviours and building consumer engagement. Some […]
Mobile Coupons drive consumers to store, faster
Together with Lupa, we ran tests over the summer to learn how mobile coupons can be used to drive consumers to store and how they behave differently to paper coupons. Lupa is a leading supermarket in northern Spain and one of the first to accept mobile coupons in all of their stores. Mobile is preferred […]
Handling Customer Complaints From Home
Resolving complaints in FMCG When a customer has a negative product experience, FMCG brands want to address the issue by compensating the consumer to keep them on side, preferably providing them with a replacement product. FMCG brands usually manage this in one of two ways: Posting replacement products to the customer Mailing compensation vouchers to […]