International Day of Charity: How 1 in 5 customers are choosing to give back
Today, 5th September, is International Day of Charity. It’s a moment to celebrate generosity and the difference small actions can make. At savi, we’re marking the day by sharing how our Charity Donation feature in Carelink (our popular consumer care and customer complaints resolution platform) has been helping customers turn complaints into contributions since its […]
From Screen to Shelf: applying Loss Aversion in FMCG marketing
How loss aversion can turn browsers into buyers In the next instalment of our series on shopper behaviour – drawing on research from behavioural science experts KHWS – we explore one of the most powerful psychological triggers in marketing: Loss Aversion. This principle shows that shoppers are often more motivated to avoid missing out than […]
Harnessing the Power of Geo-Targeting with Mobile Coupons
Savi’s has partnered with the industry’s leading geo-targeting provider to amplify mobile coupon campaigns even more successfully and bring clients key benefits – learn more
How can brands get a fair share of sales this summer?
Grocery multiples sales for the Coronation topped expectations at £2.8bn, but whilst total sales are on the increase, the growth of supermarket own-label products is now double that of brands. Can brands still regain the loyalty of budget-conscious shoppers?
Why rewarding your staff is essential right now
Staff rewards programmes provide an excellent way for your business to recognise success and encourage positive behaviour. Motivating employees is more crucial than ever with salaries stretched and spirits dampened by the cost-of-living crisis. Offering genuine rewards can go much further than just making employees feel valued.
Use mobile coupons to measure the effectiveness of digital advertising
Mobile coupons can be a highly effective tool for analysing ROI and the success of these campaigns, whether online or in-store. They can be used to track conversions, providing brands with an accurate idea of how many users are actually making a purchase or taking a desired action. This is especially useful for in-store campaigns, […]
The Art of Coupons: How to make your coupon stand out from the rest
“Everyone is attracted to a deal, no matter how large or small. By incorporating coupons and discounts into your overall marketing and pricing strategies, you’re already appealing to the minds of shoppers. Here are six effective strategies, backed by behavioural science and extensive research that can improve the perception of your brand and increase conversions”. […]
Do shoppers prefer coupons or loyalty points?
At the end of 2022 savi ran a survey to discover more about UK shopper habits and learned that coupons were more popular than collecting loyalty points, so it came as no surprise to have this confirmed in a research report in the recent edition of the Journal of Retailing.
Make product recalls painless for your customers and positive for your brand.
Problems with a product can quickly go viral, particularly if customer claims are not handled swiftly and satisfactorily, so having an effective response to a product recall as part of crisis management plans is critical.
Building FMCG brand loyalty without the strain
Brand loyalty experienced a revival last year when both McDonald’s and Asda launched new loyalty schemes and Tesco implemented substantial changes to its Clubcard programme. Despite their popularity among retailers, running schemes like these can be difficult and expensive for FMCG brands, which is why savi has built a solution to enable brands to reward loyal customers and build lasting relationships.