Harnessing the Power of Geo-Targeting with Mobile Coupons


Mobile coupons are revolutionising the promotions industry but brands still have the challenge of cutting through the noise in a busy market place and getting customers to notice them. In a bid to solve this savi has partnered with the industry’s leading geo-targeting provider to amplify mobile coupon campaigns even more successfully and ensure that the right offer goes to precisely the right customer. Here are some of the key benefits a killer combination of geo-targeting and mobile coupons can bring to brands:

  1. Enhanced Personalization

Geo-targeting enables brands to deliver highly personalised and relevant offers to their customers based on their location. By using mobile coupons, brands can tailor promotions to specific regions, neighbourhoods, or even individual stores. This level of personalisation not only improves the customer experience but also increases the likelihood of converting shoppers into loyal customers. A personalised offer delivered directly to a shopper’s mobile has a much higher chance of capturing their attention and prompting them to act.

  1. Increased Foot Traffic for retailers

One of the benefits of combining mobile coupons and geo-targeting is driving foot traffic to retail stores. Geo-targeting allows brands to precisely target customers within a specific radius or catchment area of stores with exclusive discounts creating a win/win situation for both brands and retailers and strengthening relations between the two.

  1. Cost-Effectiveness

Compared to traditional advertising methods such as print media or billboards, geo-targeting with mobile coupons offers a cost-effective marketing solution. Businesses can allocate marketing budgets more efficiently by focusing on specific geographic locations where their target audience is concentrated. By leveraging ads on social platforms and mobile apps, brands can deliver coupons directly to potential customers, eliminating printing and distribution costs. The ability to track coupon redemptions also allows businesses to measure the return on investment of their marketing campaigns accurately.

  1. Real-Time Engagement

Mobile coupons enable businesses to engage with customers in real-time, creating a sense of urgency and encouraging immediate action. By leveraging geo-targeting, companies can serving timely offers when customers are in close proximity to their stores, effectively capitalising on the “here and now” consumer mindset. The convenience of mobile devices ensures that customers have the coupons readily available at their fingertips, increasing the likelihood of prompt redemption. This real-time engagement can result in impulse purchases and customer satisfaction, fostering long-term loyalty.

  1. Data-Driven Insights

Geo-targeting with mobile coupons provides businesses with valuable data and insights about their customers’ behaviour and preferences. By analysing coupon redemptions and customer locations, companies can gain a deeper understanding of their target audience’s buying patterns, demographics, and shopping habits. This data can be leveraged to refine marketing strategies, optimise future campaigns, and tailor offerings to specific customer segments. The ability to collect and analyse data in real-time empowers businesses to make data-driven decisions that enhance customer satisfaction and drive sales.

Geo-targeting with mobile coupons is revolutionising the way brands can engage with their customers, providing a powerful tool for personalised marketing and driving foot traffic to physical locations. It is clear that the benefits of this approach are numerous and that by leveraging geo-targeting and mobile coupons, businesses can create impactful marketing campaigns that resonate with their target audience, leading to increased activations and customer loyalty in today’s competitive market.

To take advantage of savi’s mobile coupon capabilities and our opportunities for geo-targeted campaigns contact our team here.

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