Gen Z – The Ever Social Bargain Hunters
Today, the oldest members of Gen-Z will be at university or just starting to enter the workforce. And as their earning power increases, so will their buying power. As such, they represent a huge opportunity for business growth So what do we know about this upcoming generation? As part of our 2020 Consumer Intelligence Report, […]
Using Influencer Marketing to Engage Buyers and Measuring Impact in FMCG
The opportunity of social media influencer marketing In our 2020 Consumer Insights Report, we shared that 38% of consumers often discover new brands through social media and 35% have made an unplanned / impulse purchase because of something they saw on social media sites. And with 30% percent of consumers (and 51% of millennials) saying […]
Boost Sales in the Independent Trade
More consumers are shopping locally As a result of COVID-19, the Independent trade and convenience sector has seen a resurgence in the first half of 2020. And 46% of consumers across Europe now say that they will aim to shop more locally in the long term than they did before the pandemic [1]. Against this […]
Employee benefit schemes in FMCG – finding the right approach for you
The staff shop is still one of the most popular distribution channels. But, for remote teams like national sales people, access is limited. In a 2018 Future Workforce Report, 38% of hiring managers predicted that their teams would work remotely in the next 10 years and with Covid-19, home working has accelerated faster than many […]
Tactics in Tough Times: Compete On Price or Provide Added Value?
Right now, we’re seeing brands typically follow two approaches; they’re either competing on price or finding ways to deliver added value to consumers. Compete on Price Consumer confidence has plummeted with Covid-19. With warning of tough times ahead, consumers are becoming more cautious in their spending. In fact, 46% of consumers are “paying more attention” […]
Saying A Big Thanks To Our Essential Workers
We came up with Big Thanks – a website of exclusive discounts from some of the country’s leading brands. We called our partners and friends across FMCG and put together our site in less than a week. Be it a discount on Jude’s ice cream after a hard shift, Compeed blister plasters after being on […]
Promotions users spend more in store
Based on a study by GfK with 30,000 German households, we found that coupon users spend, on average, 16% more than non-users when shopping for grocery and health & beauty items. It’s not simply bargain hunters who are seeking out offers before going to store. Increasingly, higher income ‘sophisticated’ and ‘flexible’ shopper types are also […]
Secure Your Place in the New Normal
Back to Business Re-ignite your growth plans by driving people back into store and back to your brand. Reward to Rebuild uses our platform to build and run a branded web page – free of charge – delivering a gallery of offers for up to three months in the post-lockdown period. Get your discounts into […]
Solve the Immediate Challenges
A Rapid Response Our packaged cashback solution Re-engage Today can be up and running in less than two weeks, getting your discounts and products into consumers’ hands – nation-wide, in store and online, independent of retailer. And with more time to give feedback in return, consumers can provide you with valuable new data to inform […]
A Fluid Situation Needs a Fast, Flexible Response
We Can Help – Right Now We’ve created two packaged promotions that are ready to go now, specifically to meet the unique challenges faced by consumers and brands. 1. Re-engage Today Support consumers today whilst movements are restricted. Deliver branded savings as cashbacks. Discounts redeemable wherever consumers shop. Collect valuable insight and right to re-engage. […]