savi Uncovers New Motivations Driving Consumer Decision-making
Recent research from savi and Kantar Research in the US has uncovered fresh insights about the shopper journey and how it’s evolving. You can download the full report here. We’ve pulled out the key findings which brands should consider when planning their next promotional campaign: 1. Consumers are going online to research products before they […]
It’s not always about cash back
With almost two-thirds of consumers saying that they always choose the same brands/products they usually buy[1] and with the rise of auto-replenishment services taking hold, there is increasing pressure on brands to differentiate themselves and encourage shoppers to move away from tried and tested products. In the last couple of years, cashback has proved an […]
Henkel and savi launch mobile coupons in Spain
Brands have been asking for years about mobile coupons and when they’ll finally become a reality in the marketplace. We’re proud to announce that we’ve piloted and launched a market-first mobile coupon solution for consumer products. We did this in partnership with Henkel. Shoppers are able to download discount coupons from Henkel cosmetic brands directly […]