Author: aroman

DOOH.com and savi UK Launch Joint Venture Product ‘Redeem’

Customer-redemption product uses Digital Out-of-Home (DOOH) screens to deliver dynamic content and mobile coupons directly to consumers

Unlocking the power of mobile coupons and DOOH: Top 10 insights from our webinar.

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Last week savi and DOOH.com held a joint webinar where we explored how mobile coupons and digital out-of-home (DOOH) advertising are revolutionising the way brands connect with shoppers. From groundbreaking campaign examples to innovative tools, here are the top 10 takeaways that showcase why this combination is a game-changer for marketers.

1. Mobile coupons dominate shopper preferences
   Mobile coupons remain the go-to promotional mechanic for consumers, with 68% willing to switch retailers if coupons aren’t available. This is particularly true for Gen Z shoppers, who love the immediacy and convenience of QR code-based offers.
2. Real-time tracking for smarter campaigns
   Unlike traditional print coupons, mobile coupons allow brands to track performance in real-time. Metrics like redemption time, location, and even store-level data provide actionable insights to refine strategies on the go.
3. Dynamic DOOH drives relevance
   DOOH advertising, powered by real-time data triggers such as weather and location, tailors ads to be more relevant and engaging. This dynamic approach boosts in-store sales by an average of 16%, making it a key tool for full-funnel marketing.
4. Integration for seamless journeys
   The Redeem platform connects DOOH with mobile coupons, guiding consumers from ad exposure to in-store redemption effortlessly. This integration creates a seamless path to purchase, amplifying the effectiveness of both channels.
5. Case studies prove the impact
   Campaigns like Coca-Cola’s “Take a Taste” demonstrate the power of this approach. The campaign achieved a 68% redemption rate, increased brand consideration by 53%, and showcased how innovative tech and creative execution can drive stellar results.
6. Enhanced Security Features
   Mobile coupons now come with robust security measures like dynamic barcodes, countdown timers, and screen-grab prevention, ensuring trust and mitigating fraudulent use.
7. Adapting to modern consumer behaviour
   Gen Z shoppers have embraced mobile-first behaviours, preferring QR code offers integrated with DOOH. This reflects the growing need for campaigns that meet consumers where they are—on their phones.
8. Earned media magnifies reach
   Interactive and innovative campaigns don’t just drive consumer action—they also generate buzz. For instance, Coca-Cola’s campaign earned coverage from 38 media outlets, significantly amplifying its reach.
9. Tailored campaign options for any budget
   Redeem offers scalable solutions, from large DOOH activations to social influencer-led campaigns for smaller brands. This flexibility allows brands to achieve big results even with limited resources.
10. Continuous innovation for better results
    Features like “tap to activate” and colour-coded expiration timers showcase how ongoing innovation is improving the shopper experience and increasing redemption rates. This commitment to development ensures campaigns stay ahead of the curve.

Conclusion
The fusion of mobile coupons and DOOH is transforming the marketing landscape, offering brands an opportunity to engage consumers in meaningful, measurable ways. Whether you’re a global powerhouse or a challenger brand, the insights from this webinar highlight how you can harness these tools to drive results.

Interested in exploring how these solutions could work for your next campaign? Want to watch a recording of the webinar or get a copy of the slide presentation? Get in touch with our team today!

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The Future of Digital Out-of-Home: What’s next for brands and advertisers?

Digital Out-of-Home (DOOH) advertising has become a driving force in the marketing world, offering brands a unique way to capture attention in high-traffic, real-world environments. But what lies ahead for this dynamic medium? As we look to the future, three major trends stand out: enhanced interactivity, seamless integration with mobile coupons, and data-driven targeting.

Discover what we learned at last week’s Retail Media Summit 2024!

Last week, industry leaders, brands, and innovators came together at the stunning Battersea Arts Centre for SMG and Path to Purchase Institute’s highly anticipated Retail Media Summit 2024. Now in its second year, the event was bigger and bolder, packed with insights, bold predictions, and thought-provoking debates that explored the rapidly evolving retail media landscape.

How our new ‘Tap to Activate’ feature is driving even more redemptions.

We’re excited to announce the launch of our new Tap to Activate feature for mobile coupons, now available across Europe. This innovative tool is designed to enhance your mobile promotional campaigns by integrating seamlessly across multiple channels.

Delivering summer savings: How savi’s digital promotions are transforming shopper value.

As summer winds down, we’re excited to highlight the powerful impact Savi is making in the digital promotions space. Our latest campaign data reveals just how Savi’s innovative tools are helping shoppers save millions across Europe, while brands harness these solutions to create exceptional value.

Handle product recalls and customer claims even more effectively.

Product recalls in the Fast-Moving Consumer Goods (FMCG) sector are becoming more common across the UK and Europe. With 3,505 recalls reported in Q2 2024 alone, businesses are feeling the pressure to manage these crises while keeping customers happy. But recalls don’t have to be a disaster—handled right, they can even build trust. Here’s how to manage product recalls effectively and turn them into a win for your brand.

From cookies to coupons: Marketing in a privacy-first world.

Last month Google made the startling announcement that it would not be going ahead with plans to phase out third-party cookies after all, adding another twist to the ongoing data privacy debate. While this gives marketers more time to adapt, the writing is still on the wall—traditional methods of tracking users are on their way out and other major browsers like Safari and Firefox still block third-party cookies by default. So, how can marketers continue delivering personalised, effective campaigns while respecting people’s privacy?

Money-back guarantees – why standing behind your product is the right move.

Money-back guarantees have been a proven method for brands to attract and retain customers for centuries. As a marketing tool they are ideal for reassuring potential buyers as well as enhancing a brand’s reputation and credibility – but why? savi has been a leader in providing money-back guarantees for brands for three decades and explores their success.

Boost your retail media revenue with smarter digital promotions.

Digital promotions: your growth engine in retail media.
Unlock the power of promotions to elevate your retail media revenue. Implement these actionable strategies to enhance your financial outcomes and maximize the impact of your promotional efforts.