Boost engagement, strengthen loyalty, and offer more choice to consumers
Customer complaints don’t just need resolving – they’re an opportunity to rebuild trust, demonstrate accountability, and reinforce your brand’s values.
That’s why we’ve built our new Charity Donation feature directly into our complaint resolution platform, Carelink, making it easy for your customer care team to offer cash compensation that can be donated to charity. Customers can choose to support a cause they care about instead of receiving funds via a bank transfer and PayPal, or opting for a coupon to use in-store – turning a moment of friction into one of goodwill.
Why this matters for your brand
✅ Turn a resolution into a meaningful gesture: Let customers give back to causes they care about.
✅ Align with your CSR values: Reinforce your brand’s commitment to doing good- right at the moment it matters most.
✅ Offer a Secure, frictionless choice: Not everyone wants to share their bank or PayPal details -this gives them a feel-good alternative in an instant.
✅ Strengthen brand trust: Consumers remember when brands go beyond the expected. A charitable gesture can rebuild loyalty fast.
✅ Track & celebrate impact: Monitor donation trends and share the positive outcomes your brand is driving through CareLink’s dashboard reporting.
Seamless Integration for Maximum Impact
Let us activate the Charity Donation feature instantly within the savi platform. Simply select partner charities, and consumers will be presented with the donation option during their cash redemption process.
- Customisable charity selection – Align with causes that matter to your audience.
- Real-time donation insights – Monitor trends and impact effortlessly.
- Personalised shopper experience – Consumers receive a thank-you message for their generosity.
What is Carelink?
Carelink is savi’s complaint resolution platform designed to help brands manage and resolve consumer complaints quickly, fairly, and efficiently. It allows global teams to generate secure cash transfers, issue digital and printed coupons, track resolution outcomes, and deliver a smooth, positive experience – turning customer service into a moment of brand connection.
Now, with the addition of our Charity Donation feature, Carelink also enables brands to offer compensation that gives back, reinforcing empathy and brand values at every touchpoint.
How it works:
Seamlessly integrated into your existing Carelink workflow, or a way to improve your current set-up, this feature empowers your team to offer more than just a resolution – it helps turn a complaint into a brand-building moment.
