Building loyalty: How to encourage Trade customers to stock more of your products

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Loyalty programmes can be powerful for trade marketers and brands looking to drive wholesale purchases and strengthen relationships with independent retailers.

At savi, we help brands like Coca-Cola and Heineken reward trade customers and boost engagement in the convenience sector. By offering targeted incentives, we make it easier for shop owners to stock more, spend more, and stay loyal to your brand. Here are three effective we help drive wholesale growth through loyalty:

  1. Reward POS Compliance
    Incentivise convenience store owners for maintaining standout displays and proper shelf placement. Offering tangible rewards for keeping your brand front and centre or following planograms boosts visibility and strengthens loyalty. 
  2. Encourage range buying
    Reward independent retailers for purchasing across a broad range of your products. Secure more shelf space and drive larger wholesale orders using incentives.
  3. Motivate repeat purchases or higher spend
    Drive value and volume using schemes that reward retailers once they hit a target spend value or purchase a set number of products.

We’re here to help

  • Loyalty made simple: We can create bespoke repeat purchase mechanics that will deliver rewards once a target has been reached.
  • Faster rewards: We can deliver cashback, digital gift cards (like Amazon or Love2Shop) or secure printed vouchers and coupons, as well as physical prizes.
  • Easy validation: Our platform can host all kinds of photo and receipt uploads and perform the required verification and validation process.
  • Good to share: Distribute rewards to your customers in the most convenient way for them. Using savi’s platform, brands can reward through app integration, SMS, and many other channels.
We make loyalty simple, flexible, and impactful. So If you’re a trade marketer ready to boost loyalty and wholesale growth, get in touch to see how savi can help your brand stand out.

 

 

 

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