Author: aroman

Introducing Display Ads: Turn Every Discount into a Branded Experience

Mobile coupons have changed how brands connect with shoppers. They’re fast, effective, and proven to drive trial. But when it comes to standing out in a crowded market, a discount alone isn’t enough. That’s why we’re launching Display Ads—a new feature that transforms standard coupon pages into immersive, branded experiences.

savi recaps: FMCG InStore & Ecommerce Conference 2025

At this year’s FMCG In-Store & Ecommerce event hosted by RetailX, leading brands and retailers came together to explore how to meet today’s shopper expectations—offering value and convenience without compromising on experience.
The regulations will legally come into force on 5 January 2026, but the government has asked brands and media owners to voluntarily comply from 1 October 2025—a show of good faith in return for greater clarity around what’s still allowed.

Less Healthy Food ad ban – What brands need to know

The twists and turns around the new advertising restrictions for ‘less healthy’ foods continue—but the direction is clear: the UK’s LHF (Less Healthy Food) ad ban is going ahead.

The regulations will legally come into force on 5 January 2026, but the government has asked brands and media owners to voluntarily comply from 1 October 2025—a show of good faith in return for greater clarity around what’s still allowed.

Engage. Reward. Convert: 10 things we learned at our gamification webinar

Today’s webinar with Chris Jeffries, founder of digital engagement agency EMC3, explored how FMCG brands can turn fun into real action using digital games paired with mobile coupons.

From games to grocery baskets: The power of gamification and mobile coupons

Standing out in the busy world of FMCG can feel like a challenge – there’s so much noise, and getting consumers’ attention is harder than ever. But here’s the good news: gamification is a fun, effective way for brands to grab attention and create real connections with shoppers. Whether it’s through a quick game or a rewarding challenge, gamification is helping brands break through and drive action in a way that’s both engaging and measurable.

Enhance your customer care with our new charity donations feature

Today’s consumers expect more from brands—they want to support companies that align with their values. That’s why we’ve introduced the new Charity Donation feature to our Cashback solution, empowering brands to engage socially conscious shoppers while providing more flexibility in reward redemption.   

Building loyalty: How to encourage Trade customers to stock more of your products

Loyalty programmes can be powerful for brands looking to drive wholesale purchases and strengthen relationships with independent retailers.

The Language of Shoppers: 10 things we learned at our latest webinar with POPAI

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Last week savi and DOOH.com held a joint webinar where we explored how mobile coupons and digital out-of-home (DOOH) advertising are revolutionising the way brands connect with shoppers. From groundbreaking campaign examples to innovative tools, here are the top 10 takeaways that showcase why this combination is a game-changer for marketers.

1. Mobile coupons dominate shopper preferences
   Mobile coupons remain the go-to promotional mechanic for consumers, with 68% willing to switch retailers if coupons aren’t available. This is particularly true for Gen Z shoppers, who love the immediacy and convenience of QR code-based offers.
2. Real-time tracking for smarter campaigns
   Unlike traditional print coupons, mobile coupons allow brands to track performance in real-time. Metrics like redemption time, location, and even store-level data provide actionable insights to refine strategies on the go.
3. Dynamic DOOH drives relevance
   DOOH advertising, powered by real-time data triggers such as weather and location, tailors ads to be more relevant and engaging. This dynamic approach boosts in-store sales by an average of 16%, making it a key tool for full-funnel marketing.
4. Integration for seamless journeys
   The Redeem platform connects DOOH with mobile coupons, guiding consumers from ad exposure to in-store redemption effortlessly. This integration creates a seamless path to purchase, amplifying the effectiveness of both channels.
5. Case studies prove the impact
   Campaigns like Coca-Cola’s “Take a Taste” demonstrate the power of this approach. The campaign achieved a 68% redemption rate, increased brand consideration by 53%, and showcased how innovative tech and creative execution can drive stellar results.
6. Enhanced Security Features
   Mobile coupons now come with robust security measures like dynamic barcodes, countdown timers, and screen-grab prevention, ensuring trust and mitigating fraudulent use.
7. Adapting to modern consumer behaviour
   Gen Z shoppers have embraced mobile-first behaviours, preferring QR code offers integrated with DOOH. This reflects the growing need for campaigns that meet consumers where they are—on their phones.
8. Earned media magnifies reach
   Interactive and innovative campaigns don’t just drive consumer action—they also generate buzz. For instance, Coca-Cola’s campaign earned coverage from 38 media outlets, significantly amplifying its reach.
9. Tailored campaign options for any budget
   Redeem offers scalable solutions, from large DOOH activations to social influencer-led campaigns for smaller brands. This flexibility allows brands to achieve big results even with limited resources.
10. Continuous innovation for better results
    Features like “tap to activate” and colour-coded expiration timers showcase how ongoing innovation is improving the shopper experience and increasing redemption rates. This commitment to development ensures campaigns stay ahead of the curve.

Conclusion
The fusion of mobile coupons and DOOH is transforming the marketing landscape, offering brands an opportunity to engage consumers in meaningful, measurable ways. Whether you’re a global powerhouse or a challenger brand, the insights from this webinar highlight how you can harness these tools to drive results.

Interested in exploring how these solutions could work for your next campaign? Want to watch a recording of the webinar or get a copy of the slide presentation? Get in touch with our team today!

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savi’s 2024 Highlights: A New Era in Promotions

Driving Value: How savi’s digital campaigns are saving shoppers millions

As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers across the UK, Germany, Italy, and Spain.

Latest savi shopper report data revealed

At savi, we’re always at the forefront of understanding consumer behaviour, helping brands and retailers stay connected and thrive. Our latest research dives deep into the changing landscape of consumer preferences, offering invaluable insights to drive smarter strategies in 2025 and beyond.