The New Value Exchange: Why Coupons Are Now Your Best Route to First-Party Data
72% of UK shoppers will share personal data for a coupon. Here’s what a well-structured mobile coupon campaign actually captures — and what to do with it.”The deprecation of third-party cookies has pushed FMCG brands to lean harder on CRM: more sign-up prompts, more loyalty programme pushes, more gated content. But in grocery, loyalty card data stays with the retailer. A brand selling across Tesco, Sainsbury’s, Morrisons and Co-op simultaneously doesn’t own any of it — they get aggregated, anonymised sales data at best.
2026 savi Shopper Report: What UK shoppers really want.
The 2026 savi Shopper Report reveals how UK shoppers really feel about coupons, promotions and loyalty schemes — and what that means for your FMCG marketing strategy. Download the free report today.
What Do Shoppers Really Want in 2026? Here’s What the Data Says
Shoppers are under pressure, their habits are shifting, and the brands winning at shelf are the ones who understand exactly what motivates them. Every year, savi surveys 2,000 UK shoppers to find out how they really feel about spending, saving, and the promotions that influence their choices. The results of our 2026 Shopper Report – recently published in The Grocer – are in, and there’s plenty to get excited about.
Turning Product Recalls into Customer Care in 2026
Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.
Spin to save: gamification and coupons now trump loyalty in grocery shopping
Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.
The HFSS opportunity no one’s talking about: Why coupons could rewrite 2026 media strategy
Couponing remains one of the few compliant ways for brands to put LHF products directly in front of consumers. What happens now that the secret’s out – Media Leader asked savi to explain further.
Our latest savi Shopper Report reveals a coupon surge redefining UK grocery loyalty
As we prepare to launch our comprehensive 2026 UK Shopper Report this February, the data has revealed a shift we can’t ignore. We are seeing a massive “coupon surge” across the UK grocery landscape.
Our year, wrapped: Campaigns, Savings, and Scale in 2025
A look back at our 2025, unwrapped — from 305 campaigns and £2.2m in shopper savings to serving consumers across 31 countries, plus what’s next for 2026.
Less Healthy Food Advertising: What the new rules really mean for brands
The new rules on advertising less healthy food and drink come into effect on 5th January 2026. These rules are part of a wider public health effort to tackle obesity and improve nutrition, building on existing HFSS (High Fat, Salt, Sugar) promotion regulations that already limit in-store promotions, multi-buy offers, and other marketing practices aimed at children. The restrictions will significantly limit paid online advertising and pre-9pm TV spots for products that fall into the “less healthy” category, forcing brands to rethink how they communicate and engage with consumers.
Think. Nudge. Convert: Highlights from our behavioural science webinar
Behavioural science isn’t just theory. It is changing the way FMCG brands understand and influence shopper behaviour. At our recent webinar about driving purchase with behavioural science, Andrew Watts from KHWS revealed how unconscious decision-making, digital coupons and fresh category data are reshaping the path to purchase in 2025.