The Grocer was curious about how our mobile coupons power up shopper marketing, so we shared some recent campaign successes to show how they can accomplish goals and boost activation effectively.
Today marks 8 weeks until New Year’s Day and the beginning of 2024. With thought of new marketing opportunities and campaigns boiling away we thought we’d ask consumer behaviour expert Phillip Adcock for a recap on how brands and retailers can ensure that they maximise their 2024 marketing activities.
Coca‑Cola Zero Sugar launches first-of-its-kind, interactive augmented reality giveaway campaign inviting fans to ‘#TakeATaste Now’ using savi’s mobile coupons!
The Coke Zero ‘#TakeATaste Now’ AR mobile coupon campaign is live across the UK and consumers will be able to interact via their mobile devices to download mobile coupons
Retailers, faced with shrinking profit margins and intensified customer competition, can no longer afford to overlook the advantages of Retail Media Networks as a means to enhance revenue.
The unveiling of The Grocer’s New Product and Packaging Awards shortlist is a moment of excitement for us at savi, proud sponsors of the event.
New regulations are poised to reshape the promotion of less healthy food and drink for brands and retailers. Currently set to launch in October 2025, the strict changes are aimed at tackling rising obesity rates and saving the NHS millions of pounds. The path to reform has been a complicated one and the outcome is still uncertain, but as coupon promotion experts, savi decided to look closer at how they might be affected.
This Christmas season is shaping up to be difficult for shoppers, with rising mortgage, grocery and energy costs. According to a recent IPA survey, around two-thirds of UK adults will cut back on their holiday spending due to the escalating cost of living. This echoes savi’s findings from last year, which also pointed to mobile coupons as a favoured solution among many shoppers.
In today’s busy marketplace staying ahead of the curve requires a careful blend of innovation and customer engagement. Mobile coupons have emerged as a dynamic tool when it comes to boosting customer loyalty and plays a pivotal role in driving new product development.
Since the pandemic hybrid living seems to be a feature of most people’s lives – splitting working from home with the workplace, shopping for groceries online and on the high-street, and watching latest movies at the cinema or at home – these activities are all driven by a desire for convenience and for value. We predict the same hybrid approach for coupons is likely for the immediate future, and that whilst mobile coupons are gaining popularity, savi still believe that paper coupons continue to hold certain advantages for some shoppers.