We are thrilled to announce that savi won Silver at The Drum Marketing Awards for our involvement in the phenomenal Coca-Cola #TakeATaste campaign, which effectively activated consumers with mobile coupons.

Receiving this recognition at one of the world’s most prestigious marketing awards ceremonies is a testament to the power of mobile coupons in transforming an engaging campaign into a truly successful one.

Together with the incredible teams at Essence Mediacom, DOOH.com, and Studio Dialect, we ensured that Coca-Cola smashed its objectives.

The campaign successfully encouraged Gen Z audiences to try Coca-Cola Zero Sugar through a strategic mix of out-of-home advertising, technology, social media, influencers, and retail partnerships.

savi’s mobile coupons were the key component in driving significant numbers of consumers into Tesco stores to sample a free bottle of Coca-Cola, leading to record-breaking redemptions for the brand. Read the full award summary here.