Print Works. Mobile Converts: Why it’s time to rethink your coupon strategy

For years, printed coupons have played a valuable role in FMCG promotions – reliably driving trial and in-store footfall. But consumer habits have changed, and brands now have an opportunity to deliver more effective, more measurable campaigns by making the switch to mobile.

At savi, we see this shift in the data every day. As the UK’s leading coupon clearing partner, we processed over 16 million coupons last year alone. That gives us a unique view of what’s working – and we’ve seen that the average face value of coupons has risen by 50% over the past two years, showing how brands are using offers more strategically to engage shoppers.

Here’s why leading brands are going digital – and why it might be time for you to do the same.

Redemption rates tell the story

Printed coupons typically deliver redemption rates between 4–6%. But mobile coupons? They’re achieving an average of 35% – a clear indication of how mobile-first journeys better align with how shoppers behave today.

Shoppers prefer mobile

In our latest consumer research:

70% of shoppers say they prefer mobile coupons over paper
68% would try a new product when offered a coupon
That jumps to 89% of Gen Z – a key growth audience

Shoppers no longer want to cut out, carry, or scan bits of paper. They want offers they can save to their phone, redeem instantly, and access wherever they are.

Why brands are making the switch

Mobile coupons don’t just perform better – they offer a smarter, more flexible way to run campaigns. Brands can distribute them instantly across digital, social, or out-of-home channels, monitor results in real time, and adapt as they go. That level of control, speed, and insight simply isn’t possible with paper. Whether you’re running a promotion, delivering a loyalty reward, or issuing a goodwill voucher, mobile gives you more power to engage shoppers in the moment.

At savi, we make it simple

We’ve helped countless brands move from paper to mobile without changing the offer structure or increasing operational complexity. In fact, we handle:

Digitising your offer
Setting up mobile distribution
Tracking and optimising performance

And with our own mobile distribution channels and trusted partner network, we can maximise your campaigns and ensure they are delivered at scale – with results you can measure.