Mobile coupons as first-party data drivers: Unlocking new consumer insights for brands and retailers
As the line between online and offline shopping continues to blur, mobile coupons are emerging as a powerful tool that not only enhances customer engagement and drives conversions, but also provides new data and insights not seen before. Retail Media Age asked our CCO Steve Smith for his opinion.
From games to grocery baskets: The power of gamification and mobile coupons
Standing out in the busy world of FMCG can feel like a challenge – there’s so much noise, and getting consumers’ attention is harder than ever. But here’s the good news: gamification is a fun, effective way for brands to grab attention and create real connections with shoppers. Whether it’s through a quick game or a rewarding challenge, gamification is helping brands break through and drive action in a way that’s both engaging and measurable.
Enhance your customer care with our new charity donations feature
Today’s consumers expect more from brands—they want to support companies that align with their values. That’s why we’ve introduced the new Charity Donation feature to our Cashback solution, empowering brands to engage socially conscious shoppers while providing more flexibility in reward redemption.
Building loyalty: How to encourage Trade customers to stock more of your products
Loyalty programmes can be powerful for brands looking to drive wholesale purchases and strengthen relationships with independent retailers.
The Grocer reports: “Morrisons rolls out digital coupon clearing platform with savi”.
Morrisons has rolled out a digital platform across its stores, allowing for real-time paper and mobile coupon validation and settlement.
Create cut-through, value and shopper loyalty using cashback
Paul Bainsford, the IPA’s Director General said “As the cost-of-living crisis really takes hold, consumers are continuing to look to brands to keep their pricing fair. While stretched themselves, brands must ensure they assess their pricing and subsequent marketing strategies accordingly…” Key insights from the poll, which asked 2,000 adults what they would most […]