savi in The Grocer: Why mobile coupons can power-up your next campaign.
The Grocer was curious about how our mobile coupons power up shopper marketing, so we shared some recent campaign successes to show how they can accomplish goals and boost activation effectively.
How to influence shopper behaviour: Ten top insider tips for your 2024 campaigns.
Today marks 8 weeks until New Year’s Day and the beginning of 2024. With thought of new marketing opportunities and campaigns boiling away we thought we’d ask consumer behaviour expert Phillip Adcock for a recap on how brands and retailers can ensure that they maximise their 2024 marketing activities.
Coca‑Cola Zero Sugar launches first-of-its-kind, interactive augmented reality giveaway campaign inviting fans to ‘#TakeATaste Now’ using savi’s mobile coupons!
The Coke Zero ‘#TakeATaste Now’ AR mobile coupon campaign is live across the UK and consumers will be able to interact via their mobile devices to download mobile coupons
What do the new HFSS regulations mean for coupons and vouchers?
New regulations are poised to reshape the promotion of less healthy food and drink for brands and retailers. Currently set to launch in October 2025, the strict changes are aimed at tackling rising obesity rates and saving the NHS millions of pounds. The path to reform has been a complicated one and the outcome is still uncertain, but as coupon promotion experts, savi decided to look closer at how they might be affected.
Mobile coupons to make a difference as two-thirds of shoppers will cut back this Christmas
This Christmas season is shaping up to be difficult for shoppers, with rising mortgage, grocery and energy costs. According to a recent IPA survey, around two-thirds of UK adults will cut back on their holiday spending due to the escalating cost of living. This echoes savi’s findings from last year, which also pointed to mobile coupons as a favoured solution among many shoppers.
Powering up new product development with mobile coupons
In today’s busy marketplace staying ahead of the curve requires a careful blend of innovation and customer engagement. Mobile coupons have emerged as a dynamic tool when it comes to boosting customer loyalty and plays a pivotal role in driving new product development.
Harnessing the Power of Geo-Targeting with Mobile Coupons
Savi’s has partnered with the industry’s leading geo-targeting provider to amplify mobile coupon campaigns even more successfully and bring clients key benefits – learn more