This summer’s packed with major sporting moments – and your shoppers will be watching, snacking, and stocking up. From halftime snacks to celebratory beers, it’s the perfect time to engage fans and boost store sales. Shoppers are primed to spend more so make sure your brand is in play.
Here are just a few of the big moments on the horizon and how brands can tap into them.
🎾 Wimbledon
🗓️ 30 June – 13 July
📢 Try: Instant-win gamification campaigns or “Scan to Win” QR codes on packs
Give fans something to cheer about – like mobile coupons or limited-time cashback offers.
👉 Don’t miss: Our free Gamification Webinar – 22 May – sign-up!
🏉 British & Irish Lions Tour – Australia
🗓️ From 28 June – 2 August
📢 Try: Mobile coupons or loyalty campaigns
Engage rugby fans with week-by-week rewards they can collect and redeem.
⚽ UEFA Women’s Euro 2025 – Switzerland
🗓️ 2–27 July
📢 Try: Social-led digital coupons tied to match days
Use geo-targeting and gamified landing pages to tap into group viewing moments.
🚴 Tour de France
🗓️ 5 – 27 July
📢 Try: Cashback trials for healthier or energy-led products
Connect with health-conscious fans through targeted offers.
🏎️ British Grand Prix
🗓️ 3 – 6 July
📢 Try: Promotions on celebratory snacks and drinks
Racing = long viewing times = more chances to activate offers.
🏉 Women’s Rugby World Cup – England
🗓️ 22 August – 27 September
📢 Try: Branded POS and community-based campaigns
Celebrate the home crowd with digital or in-store activations.
🏅 FIFA Club World Cup – USA
🗓️ 14 June – 13 July
📢 Try: Team or nation-linked offers
Drive purchase with digital rewards for team support and product engagement.
