Today, 5th September, is International Day of Charity. It’s a moment to celebrate generosity and the difference small actions can make. At savi, we’re marking the day by sharing how our Charity Donation feature in Carelink (our popular consumer care and customer complaints resolution platform) has been helping customers turn complaints into contributions since its launch in April.
Turning customer complaints into generosity
When a customer complaint is resolved, Carelink already allows brands to easily offer cash or a coupon as compensation. Now, it also gives customers the option to choose something even more meaningful: donating their compensation directly to charity.
The response so far has been inspiring. Almost 1 in 5 customers (19%) have chosen to give back, with the average donation ranging between £2–3 per person. It shows that even small amounts can add up to real impact and that when given the choice, many customers are ready to turn a negative experience into something positive.
Causes that count in consumer care
We have partnered with seven charities across the UK and ROI, giving customers a choice of causes they care about while allowing brands to align with their CSR values. The platform is designed to grow, and we are already extending it across Europe, opening up the opportunity for even more consumers to make a difference. As we expand, additional charities will be added, ensuring brands can continue to support causes that resonate with their audiences.
Why it matters for customer complaints resolution
- A meaningful alternative: beyond cash or coupons, customers can make a difference.
- CSR in action: the feature reinforces brand values at the moment they matter most.
- Track and celebrate impact: Carelink reporting makes every donation easy to monitor and share, showing the real difference brands and customers are making together.
Small choices, big impact
The early results show the real potential of charitable giving within customer complaints resolution and consumer care. On this International Charity Day, we’re proud to highlight how one simple option in Carelink is already making a difference, proving that even the smallest choices can create lasting impact for brands and their customers.
How it works
Ready to turn customer complaints into contributions? Find out more about Carelink and its Charity Donation feature here or get in touch to discuss making every interaction count by contacting us here!
