Growing brand loyalty for Pravha beer
Background To grow on-trade brand awareness and sales Pravha decided to run a summer cashback campaign that encouraged consumers to ‘enjoy a Pravha on us’. Consumers were targeted via ads on Facebook, Instagram and advertorial content such as BBC Good Food and directed to a claim page where they could upload a receipt and claim […]
How Coca-Cola used mobile coupons to drive trial amongst Gen Z
Background Coca-Cola is iconic but faced a challenge with Coca-Cola Zero Sugar. Despite its excellent taste, Coca-Cola Zero Sugar needed to grow its existing Gen Z audience, who were increasingly trialing emerging brands. The goal was to make Coca-Cola Zero Sugar as loved amongst Gen Z as Original Taste is to its established audience. The […]
Powering Campari UK to drive sales in bars and doing good in the same transaction
challenge Campari UK wanted to create a post lockdown digital campaign to encourage trial of Aperol Spritz in bars across the UK. The aim was to attract brand attention, increase on-trade sales and promote the social responsibility angle by encouraging consumers to make a donation to the ‘Shaken Not Broken’ fund. The Fund was created […]
Generating valuable data with a prize promotion for Russian Standard Vodka
Background To increase sales and awareness for their vodka brand, Russian Standard devised an innovative prize draw that combined gamification with in-store promotion to win one of 100 Russian Mule Kits. The campaign Shoppers in Tesco stores could scan a QR code on POS that would link to a Russian Standard gamification site where they […]