savi Coupon Academy: Ten things we learned.
If you missed savi’s recent Coupon Academy webinar, you really missed out! Our experts delved into a range of marketing and coupon strategies, and we featured an intriguing segment on consumer psychology from behavioural scientist Phillip Adcock, shedding light on how people respond to coupons. Here’s a short recap of the key insights and top ten things we learned:
How our Coca-Cola Mobile Coupon won a Drum Award!
We are thrilled to announce that savi won Silver at The Drum Marketing Awards for our involvement in the phenomenal Coca-Cola #TakeATaste campaign, which effectively activated consumers with mobile coupons.
Driving Value: How savi’s digital campaigns are saving Europe’s shoppers millions.
As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers.
Is your marketing leveraging this year’s major sports events?
With savi’s user-friendly suite of digital coupon and cashback solutions, whether you’re a sponsor or not, tapping into these opportunities is straightforward. Connect with our team today to explore how we can help your brand seize the moment at any sporting event.
savi in The Grocer: Why mobile coupons can power-up your next campaign.
The Grocer was curious about how our mobile coupons power up shopper marketing, so we shared some recent campaign successes to show how they can accomplish goals and boost activation effectively.
The science of coupons and why we love them so much
With more than 50 years in the industry, savi is synonymous with coupons, processing millions of pounds worth of coupon sales every year. We decided to take a closer at what makes coupons so popular and asked leading commercial psychologist, Phillip Adcock, to explain their powerful effect on shopper behaviour.