savi in The Grocer: Why mobile coupons can power-up your next campaign.
The Grocer was curious about how our mobile coupons power up shopper marketing, so we shared some recent campaign successes to show how they can accomplish goals and boost activation effectively.
The science of coupons and why we love them so much
With more than 50 years in the industry, savi is synonymous with coupons, processing millions of pounds worth of coupon sales every year. We decided to take a closer at what makes coupons so popular and asked leading commercial psychologist, Phillip Adcock, to explain their powerful effect on shopper behaviour.