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Category: Coupons

Spin to save: savi in Grocery Trader

We made Grocery Trader 👀
Our latest research on gamification and coupons in grocery shopping has been picked up by Grocery Trader — and the findings are striking.
87% of shoppers would be more likely to play a game or enter a prize draw if guaranteed a freebie or special offer. Coupons are now the single most powerful influence on in-store purchasing decisions — outweighing loyalty points and cashback. And 76% of Gen Z shoppers say they’d switch supermarkets if a coupon isn’t accepted.
The era of ‘nice to have’ loyalty is over. Shoppers want instant, flexible value — and brands that don’t deliver are losing them to competitors.
Read the full piece here:

Lidl’s loyalty shake-up is a wake-up call for FMCG brands

Lidl didn’t change its loyalty scheme quietly. This week, the discount supermarket scrapped its longstanding system of free vegetables, pastries and spending-based rewards — replacing everything with a points model similar to those offered by Tesco, Sainsbury’s and most of the mainstream grocery pack.

Product Recalls are rising. Here’s what the best brands – and their Consumer Care Teams – do differently

Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.

The New Value Exchange: Why Coupons Are Now Your Best Route to First-Party Data

72% of UK shoppers will share personal data for a coupon. Here’s what a well-structured mobile coupon campaign actually captures — and what to do with it.”The deprecation of third-party cookies has pushed FMCG brands to lean harder on CRM: more sign-up prompts, more loyalty programme pushes, more gated content. But in grocery, loyalty card data stays with the retailer. A brand selling across Tesco, Sainsbury’s, Morrisons and Co-op simultaneously doesn’t own any of it — they get aggregated, anonymised sales data at best.

What Do Shoppers Really Want in 2026? Here’s What the Data Says

Shoppers are under pressure, their habits are shifting, and the brands winning at shelf are the ones who understand exactly what motivates them. Every year, savi surveys 2,000 UK shoppers to find out how they really feel about spending, saving, and the promotions that influence their choices. The results of our 2026 Shopper Report – recently published in The Grocer – are in, and there’s plenty to get excited about.

Turning Product Recalls into Customer Care in 2026

Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.

Spin to save: gamification and coupons now trump loyalty in grocery shopping

Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.