Case Study

Petfood manufacturer earned 9k loyal customers by activating the specialised retail sector

A premium pet health client came to savi for help in driving more sales through hard-to-reach vet channel, where recommendation is a key influencer of sales.

Categories

  • Petcare

9k Consumers signed

1.9k Participating vet stores

Challenge

The client wanted their brand and products to be front of mind when vets are recommending to their customers. They wanted to drive sales and connect with buyers to increase lifetime value.

Strategy

savi created three interlinked promotions. Two motivated sales through shopper incentivisation, offering discounts. The third rewarded the vet for their role in the shopper experience.

Solution

The vet offers the shopper a free product in return for signing up to a CRM program. If the shopper prefers not to, but is interested in the product the vet offers them a discount to be claimed as cashback by the shopper. In both cases the shopper submits a unique code that identfies the vet. savi validate all claims, rewarding the shopper and maintaining a record of sign-ups by each vet, entering them into a reward program.

Result

60% of shoppers signed up to the full scheme.
20% of vets passed the activation target to receive a reward.
The brand has extended this program beyond the initial term due to sales growth.

Want to know more?

Please leave us your details below and one of our team will give you a call back for a no obligation chat.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This field is for validation purposes and should be left unchanged.