Geary’s wanted to create excitement and drive trial of Jason’s Sourdough at the Good Food Show 2026. The objective was to engage visitors on stand and incentivise purchase through a digital coupon redeemable at major grocery retailers.

savi delivered a digital “Toast & Win” prize draw activation, giving shoppers the chance to win a £1 coupon redeemable at Tesco, Morrisons and Waitrose. Visitors could play instantly on stand and activate their reward for use in store.

 

The campaign delivered strong engagement and conversion, with around half of visitors participating in the activation. Coupon redemption remained strong after the event, demonstrating lasting impact, while the vast majority of shoppers who activated their coupon went on to redeem it in store.