Background

Pringles wanted to validate the commercial potential of their Poptopia direct-to-consumer platform — testing their ability to run gamified, offer-driven activations at scale while driving rate of sale in Tesco and Tesco Express.

The campaign

The Pop & Claim activation was launched as a test-and-learn pilot. An email push drove Poptopia users into the online playground, where they could play and claim time-sensitive coupons redeemable in Tesco and Tesco Express. The goal: prove the full journey from digital engagement to in-store purchase could work with minimal friction..

Why it worked

We powered the end-to-end reward infrastructure within Pringles’ existing platform – integrating seamlessly into Poptopia’s CRM, delivering a frictionless six-step journey from email to in-store scan, and capturing full funnel behavioural data throughout.