Background
Haleon needed to launch Sensodyne Clinical Repair nationally in Italy — driving trial at scale across supermarkets and pharmacies from September to December 2025.
The campaign
Partnering with savi, Haleon activated a mobile coupon campaign using in-store retail media to reach shoppers at the moment of decision.
Shoppers scanned a QR code at the shelf to instantly receive a 35% discount coupon on their phone — no app download, no registration required. At the till, they redeemed it by scanning the barcode directly from their screen.
Shelf to smartphone. Smartphone to checkout.
56%
valid claims
35%
discount offered
4 months
campaign duration
The savi touch
savi managed the entire campaign flow end-to-end — from coupon generation and real-time delivery, to till validation and retailer settlement. Every participating shopper opted in directly with Haleon, building a first-party data asset the brand owns outright, with no retailer or third-party intermediary involved.
