Background

Frozen pizza brand Goodfella’s came to savi and our gamification partners, EMC3, wanting to incentivise family nights-in during the winter period.

The campaign

With our help Goodfella’s launched on-pack instant win promotion that gave shoppers the chance to win £1,000 Love cash.

Running across the brand’s Thin, Deep, Takeaway and Gluten-Free pizzas as well as its Pizza Pocket range, a total of 100,000 prizes were up for grabs. These included free pizza for a year, Love2Shop vouchers, one free pizza, and £1 off any Goodfella’s pizza courtesy of savi’s mobile coupons.

“We want to reach as many people as possible with this promotion, so we’ve put the giveaway on our top-selling products across a variety of formats so that everyone, no matter what their favourite type of pizza is, can join in.”

Nicola Bates, Senior Brand Manager at Goodfella’s