Case Study

Beauty brand drove thousands of interactions and sign-ups through a confident product guarantee

A skincare manufacturer was relaunching their brand and wanted to get the product into the hands of shoppers to drive trial.

Categories

  • Healthcare

87% Of claims made within 1 day of purchase date

85% Of all applications made on Saturday and Sunday

Challenge

A skincare manufacturer that was relaunching one of their brands, wanted to drive trial to prove product quality and drive long term sales.

Strategy

We utilised the product's distribution to inspire purchase nationwide with a moneyback guarantee requiring shoppers to sign-up to claim their reward.

Solution

We advertised the promotion on pack and with shelf promotions. Shoppers committed to buy the product, ensuring they used the product. Moneyback claim was easy for the shopper and generated the brand rich first party purchase and sign-up data for future contact.

Result

The campaign beat sales targets and contributed to market share growth over the year. Effectiveness has led the brand to make the activity a key pillar of their annual plans.

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