International Day of Charity: How 1 in 5 customers are choosing to give back
Today, 5th September, is International Day of Charity. It’s a moment to celebrate generosity and the difference small actions can make. At savi, we’re marking the day by sharing how our Charity Donation feature in Carelink (our popular consumer care and customer complaints resolution platform) has been helping customers turn complaints into contributions since its […]
From Screen to Shelf: applying Loss Aversion in FMCG marketing
How loss aversion can turn browsers into buyers In the next instalment of our series on shopper behaviour – drawing on research from behavioural science experts KHWS – we explore one of the most powerful psychological triggers in marketing: Loss Aversion. This principle shows that shoppers are often more motivated to avoid missing out than […]
Less Healthy Food ad ban – What brands need to know
The twists and turns around the new advertising restrictions for ‘less healthy’ foods continue—but the direction is clear: the UK’s LHF (Less Healthy Food) ad ban is going ahead.
The regulations will legally come into force on 5 January 2026, but the government has asked brands and media owners to voluntarily comply from 1 October 2025—a show of good faith in return for greater clarity around what’s still allowed.
The 2024 Grocer Gold Awards shortlist revealed!
As sponsors and a part of the judging team, savi is delighted to see that the impressive number of entries this year’s Grocer Gold Awards has been whittled down to a shortlist featuring a record number of companies.
savi’s latest survey discovers how shoppers really feel about coupons.
savi, the UK’s premier coupon and voucher solutions provider, recently conducted a follow-up to our 2023 survey, shedding light on the impact of the cost of living on consumers and their shopping habits. This research unveils valuable insights into the preferred shopping methods, loyalty program attitudes, and cost-saving promotions preferences among consumers. Key findings from […]
Smart Coupons – Mobile and More
In Italy we have launched a network of connected retailers where consumers can visit the website of the retailer to discover promotions from brands and clip them to their retailer loyalty card for paperless redemption. In the first 6 months 53 FMCG manufacturers published 163 promotions, with a total potential saving of Eur450k based on […]
The End Of The Road For Third-Party Cookies
FMCG brands are already at a disadvantage in the data marketing stakes. With their consumer relationships entirely intermediated by retailers, whether online or in store, opportunities to build first party data sets have always been limited. So they’ve relied heavily on third party data for tracking and analysing consumer behaviours and building consumer engagement. Some […]
Mobile Coupons drive consumers to store, faster
Together with Lupa, we ran tests over the summer to learn how mobile coupons can be used to drive consumers to store and how they behave differently to paper coupons. Lupa is a leading supermarket in northern Spain and one of the first to accept mobile coupons in all of their stores. Mobile is preferred […]
Handling Customer Complaints From Home
Resolving complaints in FMCG When a customer has a negative product experience, FMCG brands want to address the issue by compensating the consumer to keep them on side, preferably providing them with a replacement product. FMCG brands usually manage this in one of two ways: Posting replacement products to the customer Mailing compensation vouchers to […]
Gen Z – The Ever Social Bargain Hunters
Today, the oldest members of Gen-Z will be at university or just starting to enter the workforce. And as their earning power increases, so will their buying power. As such, they represent a huge opportunity for business growth So what do we know about this upcoming generation? As part of our 2020 Consumer Intelligence Report, […]