Smart Coupons – Mobile and More
In Italy we have launched a network of connected retailers where consumers can visit the website of the retailer to discover promotions from brands and clip them to their retailer loyalty card for paperless redemption. In the first 6 months 53 FMCG manufacturers published 163 promotions, with a total potential saving of Eur450k based on […]
The End Of The Road For Third-Party Cookies
FMCG brands are already at a disadvantage in the data marketing stakes. With their consumer relationships entirely intermediated by retailers, whether online or in store, opportunities to build first party data sets have always been limited. So they’ve relied heavily on third party data for tracking and analysing consumer behaviours and building consumer engagement. Some […]
Smart Coupons – testing mobile coupons in convenience stores
Over six weeks, consumers will be able to access discounts via the savings site Smart Coupons. There, they’ll find up to £15 in savings with offers from brands such as Cadbury’s, Pepsi Max and Chicago Town Pizza. Consumers will be able to use these mobile coupons directly from their phone, with no need for paper […]
Mobile Coupons drive consumers to store, faster
Together with Lupa, we ran tests over the summer to learn how mobile coupons can be used to drive consumers to store and how they behave differently to paper coupons. Lupa is a leading supermarket in northern Spain and one of the first to accept mobile coupons in all of their stores. Mobile is preferred […]
Handling Customer Complaints From Home
Resolving complaints in FMCG When a customer has a negative product experience, FMCG brands want to address the issue by compensating the consumer to keep them on side, preferably providing them with a replacement product. FMCG brands usually manage this in one of two ways: Posting replacement products to the customer Mailing compensation vouchers to […]
Gen Z – The Ever Social Bargain Hunters
Today, the oldest members of Gen-Z will be at university or just starting to enter the workforce. And as their earning power increases, so will their buying power. As such, they represent a huge opportunity for business growth So what do we know about this upcoming generation? As part of our 2020 Consumer Intelligence Report, […]
Using Influencer Marketing to Engage Buyers and Measuring Impact in FMCG
The opportunity of social media influencer marketing In our 2020 Consumer Insights Report, we shared that 38% of consumers often discover new brands through social media and 35% have made an unplanned / impulse purchase because of something they saw on social media sites. And with 30% percent of consumers (and 51% of millennials) saying […]
Tactics in Tough Times: Compete On Price or Provide Added Value?
Right now, we’re seeing brands typically follow two approaches; they’re either competing on price or finding ways to deliver added value to consumers. Compete on Price Consumer confidence has plummeted with Covid-19. With warning of tough times ahead, consumers are becoming more cautious in their spending. In fact, 46% of consumers are “paying more attention” […]
Saying A Big Thanks To Our Essential Workers
We came up with Big Thanks – a website of exclusive discounts from some of the country’s leading brands. We called our partners and friends across FMCG and put together our site in less than a week. Be it a discount on Jude’s ice cream after a hard shift, Compeed blister plasters after being on […]
Promotions users spend more in store
Based on a study by GfK with 30,000 German households, we found that coupon users spend, on average, 16% more than non-users when shopping for grocery and health & beauty items. It’s not simply bargain hunters who are seeking out offers before going to store. Increasingly, higher income ‘sophisticated’ and ‘flexible’ shopper types are also […]