Category: Shopper research

The New Value Exchange: Why Coupons Are Now Your Best Route to First-Party Data

72% of UK shoppers will share personal data for a coupon. Here’s what a well-structured mobile coupon campaign actually captures — and what to do with it.”The deprecation of third-party cookies has pushed FMCG brands to lean harder on CRM: more sign-up prompts, more loyalty programme pushes, more gated content. But in grocery, loyalty card data stays with the retailer. A brand selling across Tesco, Sainsbury’s, Morrisons and Co-op simultaneously doesn’t own any of it — they get aggregated, anonymised sales data at best.

2026 savi Shopper Report: What UK shoppers really want.

The 2026 savi Shopper Report reveals how UK shoppers really feel about coupons, promotions and loyalty schemes — and what that means for your FMCG marketing strategy. Download the free report today.

What Do Shoppers Really Want in 2026? Here’s What the Data Says

Shoppers are under pressure, their habits are shifting, and the brands winning at shelf are the ones who understand exactly what motivates them. Every year, savi surveys 2,000 UK shoppers to find out how they really feel about spending, saving, and the promotions that influence their choices. The results of our 2026 Shopper Report – recently published in The Grocer – are in, and there’s plenty to get excited about.

Turning Product Recalls into Customer Care in 2026

Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.

Spin to save: gamification and coupons now trump loyalty in grocery shopping

Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.

The HFSS opportunity no one’s talking about: Why coupons could rewrite 2026 media strategy

Couponing remains one of the few compliant ways for brands to put LHF products directly in front of consumers. What happens now that the secret’s out – Media Leader asked savi to explain further.

Our latest savi Shopper Report reveals a coupon surge redefining UK grocery loyalty

As we prepare to launch our comprehensive 2026 UK Shopper Report this February, the data has revealed a shift we can’t ignore. We are seeing a massive “coupon surge” across the UK grocery landscape.

Print Works. Mobile Converts: Why it’s time to rethink your coupon strategy

For years, printed coupons have played a valuable role in FMCG promotions – reliably driving trial and in-store footfall. But consumer habits have changed, and brands now have an opportunity to deliver more effective, more measurable campaigns by making the switch to mobile.

Reinventing FMCG: Why Agility, Loyalty, and Retail Collaboration Are the Future

The FMCG industry is facing a defining moment. Legacy brands that once dominated shelves are now struggling to keep up with changing consumer behaviour, rising costs, and declining brand loyalty. Traditional promotional tactics no longer deliver the same impact, and brands that fail to adapt risk losing relevance. 

To thrive in this new reality, FMCG companies must go beyond just cutting costs—they need to embrace agility, rethink their approach to consumer engagement, and collaborate more closely with retailers. 

The Language of Shoppers: 10 things we learned at our latest webinar with POPAI

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Last week savi and DOOH.com held a joint webinar where we explored how mobile coupons and digital out-of-home (DOOH) advertising are revolutionising the way brands connect with shoppers. From groundbreaking campaign examples to innovative tools, here are the top 10 takeaways that showcase why this combination is a game-changer for marketers.

1. Mobile coupons dominate shopper preferences
   Mobile coupons remain the go-to promotional mechanic for consumers, with 68% willing to switch retailers if coupons aren’t available. This is particularly true for Gen Z shoppers, who love the immediacy and convenience of QR code-based offers.
2. Real-time tracking for smarter campaigns
   Unlike traditional print coupons, mobile coupons allow brands to track performance in real-time. Metrics like redemption time, location, and even store-level data provide actionable insights to refine strategies on the go.
3. Dynamic DOOH drives relevance
   DOOH advertising, powered by real-time data triggers such as weather and location, tailors ads to be more relevant and engaging. This dynamic approach boosts in-store sales by an average of 16%, making it a key tool for full-funnel marketing.
4. Integration for seamless journeys
   The Redeem platform connects DOOH with mobile coupons, guiding consumers from ad exposure to in-store redemption effortlessly. This integration creates a seamless path to purchase, amplifying the effectiveness of both channels.
5. Case studies prove the impact
   Campaigns like Coca-Cola’s “Take a Taste” demonstrate the power of this approach. The campaign achieved a 68% redemption rate, increased brand consideration by 53%, and showcased how innovative tech and creative execution can drive stellar results.
6. Enhanced Security Features
   Mobile coupons now come with robust security measures like dynamic barcodes, countdown timers, and screen-grab prevention, ensuring trust and mitigating fraudulent use.
7. Adapting to modern consumer behaviour
   Gen Z shoppers have embraced mobile-first behaviours, preferring QR code offers integrated with DOOH. This reflects the growing need for campaigns that meet consumers where they are—on their phones.
8. Earned media magnifies reach
   Interactive and innovative campaigns don’t just drive consumer action—they also generate buzz. For instance, Coca-Cola’s campaign earned coverage from 38 media outlets, significantly amplifying its reach.
9. Tailored campaign options for any budget
   Redeem offers scalable solutions, from large DOOH activations to social influencer-led campaigns for smaller brands. This flexibility allows brands to achieve big results even with limited resources.
10. Continuous innovation for better results
    Features like “tap to activate” and colour-coded expiration timers showcase how ongoing innovation is improving the shopper experience and increasing redemption rates. This commitment to development ensures campaigns stay ahead of the curve.

Conclusion
The fusion of mobile coupons and DOOH is transforming the marketing landscape, offering brands an opportunity to engage consumers in meaningful, measurable ways. Whether you’re a global powerhouse or a challenger brand, the insights from this webinar highlight how you can harness these tools to drive results.

Interested in exploring how these solutions could work for your next campaign? Want to watch a recording of the webinar or get a copy of the slide presentation? Get in touch with our team today!

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