How to influence shopper behaviour: Ten top insider tips for your 2024 campaigns.
Today marks 8 weeks until New Year’s Day and the beginning of 2024. With thought of new marketing opportunities and campaigns boiling away we thought we’d ask consumer behaviour expert Phillip Adcock for a recap on how brands and retailers can ensure that they maximise their 2024 marketing activities.
Coupons are saving Christmas say a third of shoppers
Savi also discovered that of the 2,000 UK adults polled in early November, half are now spending more compared with last year. This comes as no surprise since the Office for National Statistics announced prices are up 11.1% in a year last week. In a bid to find ways to cut back, a third of […]