Discover what we learned at last week’s Retail Media Summit 2024!
Last week, industry leaders, brands, and innovators came together at the stunning Battersea Arts Centre for SMG and Path to Purchase Institute’s highly anticipated Retail Media Summit 2024. Now in its second year, the event was bigger and bolder, packed with insights, bold predictions, and thought-provoking debates that explored the rapidly evolving retail media landscape.
How our new ‘Tap to Activate’ feature is driving even more redemptions.
We’re excited to announce the launch of our new Tap to Activate feature for mobile coupons, now available across Europe. This innovative tool is designed to enhance your mobile promotional campaigns by integrating seamlessly across multiple channels.
Delivering summer savings: How savi’s digital promotions are transforming shopper value.
As summer winds down, we’re excited to highlight the powerful impact Savi is making in the digital promotions space. Our latest campaign data reveals just how Savi’s innovative tools are helping shoppers save millions across Europe, while brands harness these solutions to create exceptional value.
Handle product recalls and customer claims even more effectively.
Product recalls in the Fast-Moving Consumer Goods (FMCG) sector are becoming more common across the UK and Europe. With 3,505 recalls reported in Q2 2024 alone, businesses are feeling the pressure to manage these crises while keeping customers happy. But recalls don’t have to be a disaster—handled right, they can even build trust. Here’s how to manage product recalls effectively and turn them into a win for your brand.
From cookies to coupons: Marketing in a privacy-first world.
Last month Google made the startling announcement that it would not be going ahead with plans to phase out third-party cookies after all, adding another twist to the ongoing data privacy debate. While this gives marketers more time to adapt, the writing is still on the wall—traditional methods of tracking users are on their way out and other major browsers like Safari and Firefox still block third-party cookies by default. So, how can marketers continue delivering personalised, effective campaigns while respecting people’s privacy?
Money-back guarantees – why standing behind your product is the right move.
Money-back guarantees have been a proven method for brands to attract and retain customers for centuries. As a marketing tool they are ideal for reassuring potential buyers as well as enhancing a brand’s reputation and credibility – but why? savi has been a leader in providing money-back guarantees for brands for three decades and explores their success.
Boost your retail media revenue with smarter digital promotions.
Digital promotions: your growth engine in retail media.
Unlock the power of promotions to elevate your retail media revenue. Implement these actionable strategies to enhance your financial outcomes and maximize the impact of your promotional efforts.
Christmas is coming! How to plan your festive mobile coupon campaigns now.
Now that summer is finally here, brands across the nation are gearing up to capitalise on the festive cheer with strategic marketing campaigns. Mobile coupons have become a game-changer, offering a convenient and effective way to boost sales and customer loyalty. Here’s how you can sleigh your Christmas marketing campaign using mobile coupons:
savi Coupon Academy: Ten things we learned.
If you missed savi’s recent Coupon Academy webinar, you really missed out! Our experts delved into a range of marketing and coupon strategies, and we featured an intriguing segment on consumer psychology from behavioural scientist Phillip Adcock, shedding light on how people respond to coupons. Here’s a short recap of the key insights and top ten things we learned:
How our Coca-Cola Mobile Coupon won a Drum Award!
We are thrilled to announce that savi won Silver at The Drum Marketing Awards for our involvement in the phenomenal Coca-Cola #TakeATaste campaign, which effectively activated consumers with mobile coupons.