Category: Promotions

Spin to save: gamification and coupons now trump loyalty in grocery shopping

Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.

Print Works. Mobile Converts: Why it’s time to rethink your coupon strategy

For years, printed coupons have played a valuable role in FMCG promotions – reliably driving trial and in-store footfall. But consumer habits have changed, and brands now have an opportunity to deliver more effective, more measurable campaigns by making the switch to mobile.

Less means more: How brands use scarcity to drive sales

n this article, we look at how brands can use behavioural science—specifically the “Less Means More” trigger—to drive action with mobile coupons and digital rewards. From creating urgency to building FOMO, we explore how scarcity can turn limited-time offers into powerful tools for influencing shopper behaviour and delivering measurable results.

Mobile coupons as first-party data drivers: Unlocking new consumer insights for brands and retailers

As the line between online and offline shopping continues to blur, mobile coupons are emerging as a powerful tool that not only enhances customer engagement and drives conversions, but also provides new data and insights not seen before. Retail Media Age asked our CCO Steve Smith for his opinion.

How to Win with Mobile Coupons This Christmas

With shoppers feeling the pinch and competition for attention fiercer than ever, brands need festive campaigns that do more than just sparkle—they need to drive action. At savi, we’ve seen first-hand how mobile coupons help shoppers stretch their budgets while delivering clear, actionable insights for brands. In fact: 1 in 4 shoppers say coupons are […]

Engage. Reward. Convert: 10 things we learned at our gamification webinar

Today’s webinar with Chris Jeffries, founder of digital engagement agency EMC3, explored how FMCG brands can turn fun into real action using digital games paired with mobile coupons.

From games to grocery baskets: The power of gamification and mobile coupons

Standing out in the busy world of FMCG can feel like a challenge – there’s so much noise, and getting consumers’ attention is harder than ever. But here’s the good news: gamification is a fun, effective way for brands to grab attention and create real connections with shoppers. Whether it’s through a quick game or a rewarding challenge, gamification is helping brands break through and drive action in a way that’s both engaging and measurable.

Reinventing FMCG: Why Agility, Loyalty, and Retail Collaboration Are the Future

The FMCG industry is facing a defining moment. Legacy brands that once dominated shelves are now struggling to keep up with changing consumer behaviour, rising costs, and declining brand loyalty. Traditional promotional tactics no longer deliver the same impact, and brands that fail to adapt risk losing relevance. 

To thrive in this new reality, FMCG companies must go beyond just cutting costs—they need to embrace agility, rethink their approach to consumer engagement, and collaborate more closely with retailers. 

The Language of Shoppers: 10 things we learned at our latest webinar with POPAI

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Last week savi and DOOH.com held a joint webinar where we explored how mobile coupons and digital out-of-home (DOOH) advertising are revolutionising the way brands connect with shoppers. From groundbreaking campaign examples to innovative tools, here are the top 10 takeaways that showcase why this combination is a game-changer for marketers.

1. Mobile coupons dominate shopper preferences
   Mobile coupons remain the go-to promotional mechanic for consumers, with 68% willing to switch retailers if coupons aren’t available. This is particularly true for Gen Z shoppers, who love the immediacy and convenience of QR code-based offers.
2. Real-time tracking for smarter campaigns
   Unlike traditional print coupons, mobile coupons allow brands to track performance in real-time. Metrics like redemption time, location, and even store-level data provide actionable insights to refine strategies on the go.
3. Dynamic DOOH drives relevance
   DOOH advertising, powered by real-time data triggers such as weather and location, tailors ads to be more relevant and engaging. This dynamic approach boosts in-store sales by an average of 16%, making it a key tool for full-funnel marketing.
4. Integration for seamless journeys
   The Redeem platform connects DOOH with mobile coupons, guiding consumers from ad exposure to in-store redemption effortlessly. This integration creates a seamless path to purchase, amplifying the effectiveness of both channels.
5. Case studies prove the impact
   Campaigns like Coca-Cola’s “Take a Taste” demonstrate the power of this approach. The campaign achieved a 68% redemption rate, increased brand consideration by 53%, and showcased how innovative tech and creative execution can drive stellar results.
6. Enhanced Security Features
   Mobile coupons now come with robust security measures like dynamic barcodes, countdown timers, and screen-grab prevention, ensuring trust and mitigating fraudulent use.
7. Adapting to modern consumer behaviour
   Gen Z shoppers have embraced mobile-first behaviours, preferring QR code offers integrated with DOOH. This reflects the growing need for campaigns that meet consumers where they are—on their phones.
8. Earned media magnifies reach
   Interactive and innovative campaigns don’t just drive consumer action—they also generate buzz. For instance, Coca-Cola’s campaign earned coverage from 38 media outlets, significantly amplifying its reach.
9. Tailored campaign options for any budget
   Redeem offers scalable solutions, from large DOOH activations to social influencer-led campaigns for smaller brands. This flexibility allows brands to achieve big results even with limited resources.
10. Continuous innovation for better results
    Features like “tap to activate” and colour-coded expiration timers showcase how ongoing innovation is improving the shopper experience and increasing redemption rates. This commitment to development ensures campaigns stay ahead of the curve.

Conclusion
The fusion of mobile coupons and DOOH is transforming the marketing landscape, offering brands an opportunity to engage consumers in meaningful, measurable ways. Whether you’re a global powerhouse or a challenger brand, the insights from this webinar highlight how you can harness these tools to drive results.

Interested in exploring how these solutions could work for your next campaign? Want to watch a recording of the webinar or get a copy of the slide presentation? Get in touch with our team today!

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Maximising Media Spend: Exploiting End-to-End Optimisation

In today’s dynamic retail landscape, coupons remain a cornerstone of actionable promotions, providing brands and retailers with unparalleled opportunities to connect with their audiences. As we step into 2025, platforms like savi are transforming how coupons are created, distributed, and redeemed, ensuring both consumers and businesses reap maximum benefits.