How our Coca-Cola Mobile Coupon won a Drum Award!
We are thrilled to announce that savi won Silver at The Drum Marketing Awards for our involvement in the phenomenal Coca-Cola #TakeATaste campaign, which effectively activated consumers with mobile coupons.
Driving Value: How savi’s digital campaigns are saving Europe’s shoppers millions.
As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers.
Festival fever: Boosting in-store sales with mobile coupons.
As festival season approaches, businesses are gearing up to capitalise on the energy and bustling crowds that these events attract. Among the myriad of strategies employed, one tactic stands out for its effectiveness at driving in-store sales: mobile coupons.
The Grocer reports: “Morrisons rolls out digital coupon clearing platform with savi”.
Morrisons has rolled out a digital platform across its stores, allowing for real-time paper and mobile coupon validation and settlement.
How to influence shopper behaviour: Ten top insider tips for your 2024 campaigns.
Today marks 8 weeks until New Year’s Day and the beginning of 2024. With thought of new marketing opportunities and campaigns boiling away we thought we’d ask consumer behaviour expert Phillip Adcock for a recap on how brands and retailers can ensure that they maximise their 2024 marketing activities.
Do shoppers prefer coupons or loyalty points?
At the end of 2022 savi ran a survey to discover more about UK shopper habits and learned that coupons were more popular than collecting loyalty points, so it came as no surprise to have this confirmed in a research report in the recent edition of the Journal of Retailing.