Festival fever: Boosting in-store sales with mobile coupons.

As festival season approaches, businesses are gearing up to capitalise on the energy and bustling crowds that these events attract. Among the myriad of strategies employed, one tactic stands out for its effectiveness at driving in-store sales: mobile coupons.

Do shoppers prefer coupons or loyalty points?

At the end of 2022 savi ran a survey to discover more about UK shopper habits and learned that coupons were more popular than collecting loyalty points, so it came as no surprise to have this confirmed in a research report in the recent edition of the Journal of Retailing.