How to influence shopper behaviour: Ten top insider tips for your 2024 campaigns.
Today marks 8 weeks until New Year’s Day and the beginning of 2024. With thought of new marketing opportunities and campaigns boiling away we thought we’d ask consumer behaviour expert Phillip Adcock for a recap on how brands and retailers can ensure that they maximise their 2024 marketing activities.
Do shoppers prefer coupons or loyalty points?
At the end of 2022 savi ran a survey to discover more about UK shopper habits and learned that coupons were more popular than collecting loyalty points, so it came as no surprise to have this confirmed in a research report in the recent edition of the Journal of Retailing.