Festival fever: Boosting in-store sales with mobile coupons.

As festival season approaches, businesses are gearing up to capitalise on the energy and bustling crowds that these events attract. Among the myriad of strategies employed, one tactic stands out for its effectiveness at driving in-store sales: mobile coupons.

How a cashback campaign can supercharge your marketing efforts.

Research conducted by savi at the end of last year revealed that one in three shoppers are influenced by cashback promotions. We also learned that the cost of living is driving up their expenditure, resulting in cutbacks across all areas of their weekly spending and not just on food.

Use mobile coupons to measure the effectiveness of digital advertising

Mobile coupons can be a highly effective tool for analysing ROI and the success of these campaigns, whether online or in-store. They can be used to track conversions, providing brands with an accurate idea of ​​how many users are actually making a purchase or taking a desired action. This is especially useful for in-store campaigns, […]