Print Works. Mobile Converts: Why it’s time to rethink your coupon strategy
For years, printed coupons have played a valuable role in FMCG promotions – reliably driving trial and in-store footfall. But consumer habits have changed, and brands now have an opportunity to deliver more effective, more measurable campaigns by making the switch to mobile.
Less means more: How brands use scarcity to drive sales
n this article, we look at how brands can use behavioural science—specifically the “Less Means More” trigger—to drive action with mobile coupons and digital rewards. From creating urgency to building FOMO, we explore how scarcity can turn limited-time offers into powerful tools for influencing shopper behaviour and delivering measurable results.
Mobile coupons as first-party data drivers: Unlocking new consumer insights for brands and retailers
As the line between online and offline shopping continues to blur, mobile coupons are emerging as a powerful tool that not only enhances customer engagement and drives conversions, but also provides new data and insights not seen before. Retail Media Age asked our CCO Steve Smith for his opinion.
Festival fever: Boosting in-store sales with mobile coupons.
As festival season approaches, businesses are gearing up to capitalise on the energy and bustling crowds that these events attract. Among the myriad of strategies employed, one tactic stands out for its effectiveness at driving in-store sales: mobile coupons.
The Grocer reports: “Morrisons rolls out digital coupon clearing platform with savi”.
Morrisons has rolled out a digital platform across its stores, allowing for real-time paper and mobile coupon validation and settlement.
How a cashback campaign can supercharge your marketing efforts.
Research conducted by savi at the end of last year revealed that one in three shoppers are influenced by cashback promotions. We also learned that the cost of living is driving up their expenditure, resulting in cutbacks across all areas of their weekly spending and not just on food.
savi in The Grocer: Why mobile coupons can power-up your next campaign.
The Grocer was curious about how our mobile coupons power up shopper marketing, so we shared some recent campaign successes to show how they can accomplish goals and boost activation effectively.
Use mobile coupons to measure the effectiveness of digital advertising
Mobile coupons can be a highly effective tool for analysing ROI and the success of these campaigns, whether online or in-store. They can be used to track conversions, providing brands with an accurate idea of how many users are actually making a purchase or taking a desired action. This is especially useful for in-store campaigns, […]