Today marks 8 weeks until New Year’s Day and the beginning of 2024. With thought of new marketing opportunities and campaigns boiling away we thought we’d ask consumer behaviour expert Phillip Adcock for a recap on how brands and retailers can ensure that they maximise their 2024 marketing activities.
Coca‑Cola Zero Sugar launches first-of-its-kind, interactive augmented reality giveaway campaign inviting fans to ‘#TakeATaste Now’ using savi’s mobile coupons!
The Coke Zero ‘#TakeATaste Now’ AR mobile coupon campaign is live across the UK and consumers will be able to interact via their mobile devices to download mobile coupons
Grocery multiples sales for the Coronation topped expectations at £2.8bn, but whilst total sales are on the increase, the growth of supermarket own-label products is now double that of brands. Can brands still regain the loyalty of budget-conscious shoppers?