Driving Value: How savi’s digital campaigns are saving Europe’s shoppers millions.
As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers.
Festival fever: Boosting in-store sales with mobile coupons.
As festival season approaches, businesses are gearing up to capitalise on the energy and bustling crowds that these events attract. Among the myriad of strategies employed, one tactic stands out for its effectiveness at driving in-store sales: mobile coupons.
The Grocer reports: “Morrisons rolls out digital coupon clearing platform with savi”.
Morrisons has rolled out a digital platform across its stores, allowing for real-time paper and mobile coupon validation and settlement.
How a cashback campaign can supercharge your marketing efforts.
Research conducted by savi at the end of last year revealed that one in three shoppers are influenced by cashback promotions. We also learned that the cost of living is driving up their expenditure, resulting in cutbacks across all areas of their weekly spending and not just on food.
The Grocer Gold Awards 2024 to be sponsored by savi again!
Shine a light on your team’s achievements by entering The Grocer Gold Awards for 2024. Once again, savi is proud to sponsor the biggest awards event in the grocery calendar and looks forward to honouring some of our clients, amongst the very best of UK FMCG and grocery at the iconic Royal Albert Hall awards ceremony in July.
How to influence shopper behaviour: Ten top insider tips for your 2024 campaigns.
Today marks 8 weeks until New Year’s Day and the beginning of 2024. With thought of new marketing opportunities and campaigns boiling away we thought we’d ask consumer behaviour expert Phillip Adcock for a recap on how brands and retailers can ensure that they maximise their 2024 marketing activities.
Coca‑Cola Zero Sugar launches first-of-its-kind, interactive augmented reality giveaway campaign inviting fans to ‘#TakeATaste Now’ using savi’s mobile coupons!
The Coke Zero ‘#TakeATaste Now’ AR mobile coupon campaign is live across the UK and consumers will be able to interact via their mobile devices to download mobile coupons
How can brands get a fair share of sales this summer?
Grocery multiples sales for the Coronation topped expectations at £2.8bn, but whilst total sales are on the increase, the growth of supermarket own-label products is now double that of brands. Can brands still regain the loyalty of budget-conscious shoppers?