Six weeks of shoppers spending more. The World Cup is for every brand.
The FIFA World Cup kicks off in just weeks — and for FMCG brands, the planning window is closing fast. Find out why summer 2026 is the most opportunity-rich seasonal activation window outside Christmas, what makes mobile coupon campaigns convert during major sporting events, and how Müller drove 600,000+ gameplay sessions and a 100% coupon claim rate with a single seasonal campaign.
Print Works. Mobile Converts: Why it’s time to rethink your coupon strategy
For years, printed coupons have played a valuable role in FMCG promotions – reliably driving trial and in-store footfall. But consumer habits have changed, and brands now have an opportunity to deliver more effective, more measurable campaigns by making the switch to mobile.